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Jess Spaulding
CMO PepsiCo Foods Canada
Professional Background
Jess Spaulding is a highly accomplished Chief Marketing Officer (CMO) at PepsiCo, boasting an impressive career trajectory that showcases her remarkable expertise in marketing, brand management, and strategy. With a solid educational foundation in Bachelor of Arts in Marketing, Advertising, and Communications from the University Of Minnesota, Jess has consistently demonstrated her ability to drive growth and innovation across various sectors within the company.
Career Journey
Jess's career began as an intern at Webex, where she laid the groundwork for her future in marketing. She subsequently joined Hall & Partners as an Account Executive, where she honed her skills in client management and marketing strategy. Following this, she worked at McKinsey & Company as a Senior Analyst, gaining invaluable insights into business strategy and market dynamics.
In her long-standing career at PepsiCo, Jess Spaulding has held multiple leadership positions that have significantly contributed to the company's marketing initiatives. Starting as a Marketing Senior Analyst, she analyzed market trends and consumer behavior, leading to data-driven strategies that enhanced PepsiCo's market position. Her passion and dedication led her to the role of Marketing Manager in the Global Nutrition Group, where she played a crucial role in shaping the marketing strategies for various nutritious products.
Jess continued to rise through the ranks, assuming the position of Senior Manager Marketing for Gatorade. In this role, she oversaw comprehensive marketing campaigns that successfully reinforced Gatorade's brand identity and deepened its connection with consumers, particularly in the sports and fitness segments. Her strategic insights and innovative approaches eventually culminated in her appointment as Director of Marketing for Quaker Ready-To-Eat Cereal, where her leadership proved pivotal in enhancing brand visibility and product performance.
Furthering her impact at PepsiCo, Jess took on the role of Head of Marketing Strategy and Creative for North America Nutrition at Quaker, where she spearheaded strategic marketing initiatives that proportionately aligned with the region’s health and wellness trends. Her deep understanding of market segmentation and consumer preferences played a key role in driving new product innovations and successful go-to-market strategies. As the U.S. Head of Healthy Snacking at Quaker, Jess focused on promoting healthier snacking options, thus tapping into the growing consumer demand for nutritious alternatives.
Before her current role as Chief Marketing Officer at PepsiCo, she led the marketing initiatives for Cheetos at Frito Lay, where her creative marketing campaigns sparked widespread engagement and brand loyalty. Under her leadership, Cheetos danced its way into the hearts of consumers, pushing the boundaries of traditional snack marketing.
With a keen focus on storytelling, brand engagement, and consumer connection, Jess Spaulding continues to lead with an innovative spirit that drives her teams to achieve greatness.
Education and Achievements
Jess Spaulding’s academic background in marketing is strengthened by her Bachelor of Arts in Marketing, Advertising, and Communications from the University of Minnesota. Her education has provided her with a robust understanding of consumer behavior, brand messaging, and strategic marketing principles, which she has seamlessly applied throughout her career.
Her tenure at PepsiCo has been marked by numerous achievements that highlight her capability to excel in the competitive landscape of brand marketing. As CMO, Jess has been instrumental in elevating PepsiCo's brand strategies, streamlined marketing processes, and nurtured cross-functional teams to foster a culture of collaboration and innovation. Her leadership has not only inspired those around her but has also led to transformative changes that positively impact the business's bottom line.
Throughout her career, she has demonstrated a keen eye for market trends and an unwavering commitment to elevating the brands she represents. Whether leading complex campaigns or developing comprehensive marketing strategies, her contributions have consistently exceeded expectations, positioning her as a leader in the industry.
Achievements
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Driving Growth through Innovative Marketing Campaigns: Jess's ability to launch and manage successful marketing campaigns has led to notable increases in brand engagement and customer loyalty. Her work at Frito Lay, particularly with Cheetos, has resulted in various awards for creativity and excellence in marketing.
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Leading Transformation in Healthy Eating Trends: As U.S. Head of Healthy Snacking at Quaker, Jess has championed the development of healthier snack options, tapping into evolving consumer preferences for nutritious and convenient foods. Her initiatives have also played a critical role in enhancing Quaker's brand image as a health-focused company.
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Enhancing Brand Visibility: Under Jess’s direction, several products have seen increased visibility and market share, thanks to her strategic marketing philosophy that emphasizes consumer engagement and storytelling.
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Mentorship and Leadership Development: Jess takes pride in mentoring emerging talent within her team, encouraging a collaborative environment where creative ideas flourish. She firmly believes in investing in the next generation of marketers, ensuring continuity of innovative strategies at PepsiCo.
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Recognition in the Marketing Community: Jess Spaulding is widely recognized as a thought leader in the marketing domain. With numerous speaking engagements and industry awards, her insights on branding, creativity, and consumer behavior are sought after in professional circles.
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Commitment to Diversity and Inclusion: Jess believes in the power of diverse teams in driving innovation and creativity. She has led various initiatives within PepsiCo aimed at fostering an inclusive culture that values diverse perspectives and ideas.
In conclusion, Jess Spaulding is a distinguished marketing executive whose comprehensive experience and forward-thinking approach continue to set benchmarks in the industry. From her academic background to her expansive career at PepsiCo, Jess has consistently demonstrated a commitment to excellence in marketing. Her impactful leadership and strategic vision ensure that she remains at the forefront of brand marketing, inspiring herself and many others in the process.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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