Jess Bachman

Jess Bachman is the Creative Strategy Director and Co-Founder of FireTeam, a marketing agency with a strong emphasis on creative work.1 Here are some key details about Jess and his role:

Professional Background

Jess has extensive experience in marketing and creative strategy:

• He previously worked as a Strategy Director at a traditional award-winning ad agency before focusing on performance marketing.4
• He helped scale Mint.com from launch to acquisition and did the same for Visual.ly as their Creative Director.2
• Jess has started three companies himself, successfully selling two of them.2

Role at FireTeam

As Creative Strategy Director at FireTeam, Jess:

• Oversees creative strategy for the agency's clients (currently around 10).1
• Focuses on creating high-performing ads through an iterative process of testing and optimization.3
• Emphasizes the importance of creative in marketing, especially in the post-iOS changes landscape where media buying has become more challenging.1

Expertise and Approach

Jess is known for:

• His "FutureVision™" and ability to explain complex concepts.2
• A philosophy of creating the best possible ads and giving them enough spend to properly evaluate performance.1
• An iterative approach to ad creation, analyzing why ads work (or don't) and using those insights to improve future creative.13

Personal Interests

Outside of work, Jess:

• Commutes on an EUC (Electric Unicycle).4
• Has been featured on diverse platforms, from the Martha Stewart Show to Government Executive Magazine.2

Jess Bachman brings a unique blend of creative talent, strategic thinking, and performance marketing expertise to his role at FireTeam, making him a respected figure in the digital marketing industry.