JerryChen- Solutions

Jerry Chen-Solutions is the Managing Director of Express In Music (EIM) group of companies, overseeing operations including USEA in the Southeast Asia region. With a focus on psych-tech expansion, the company has penetrated nearly 10 Asian countries since its establishment in 2009. A proponent of sensory marketing, particularly through soundscape, Jerry is dedicated to understanding consumer behavior.

In 2018, his company received a significant investment from USEN Next Corporation, a publicly-listed entity on the Tokyo Stock Exchange with substantial revenue. Serving on the Board of Directors, Jerry drives technological advancements, emphasizing automation and artificial intelligence application in the retail, F&B, and hospitality sectors. He has been instrumental in positioning the company as a leader in background music solutions, with a commitment to continuous growth and excellence to benefit industry partners.

Combining consumer psychology with technology, Jerry focuses on enhancing the retail, F&B, and hospitality sectors' in-store experiences. Through a deep understanding of buying behavior and space perception, he aims to trigger purchases and increase brand recall. With a track record of successful pitches and awards, Jerry has positioned his company as a key player in streaming licensed content to numerous physical outlets across ASEAN countries.

Working with renowned brands like McDonald's, IKEA, Porsche, Pedro, Raffles City Shopping Mall, and Uniqlo, Jerry emphasizes the importance of purposeful music curation, going beyond trendy tunes to create tailored playlists that serve specific objectives. Through professionally curated ambient sound experiences, automated music systems for productivity enhancement, and an international music licensing program for cost-efficiency and legal compliance, Jerry's solutions deliver tangible benefits to clients.

Jerry, who studied Business (Marketing) at Singapore Polytechnic, has held key roles in various organizations, including Group CEO at USEA, CEO & Business Development Director at Express IN Music, Managing Director at Express Melody Pte Ltd, and Strategic Planner at Launch Group. His expertise spans music science, technology, consumer psychology, and behavioral science, and he is always eager to share insights and engage in collaborative discussions.