Jerry Daykin

Jerry Daykin is a global media, digital, and social leader who has driven significant changes in digital and media strategies.1 He currently holds the position of Head of International Media for several major fast-food brands including Burger King, Popeyes, Tim Hortons, and Firehouse Subs at Restaurant Brands International.1

Professional Background

Jerry is known for his expertise in digital marketing and media. He describes himself as a digital evangelist and realist, aiming to cut through the hype that often surrounds the industry.2 His approach, which he calls "#DigitalSense," focuses on providing practical and realistic insights into the digital marketing landscape.2

Recent Activities

Jerry has been actively involved in various industry events and discussions:

Global Marketer Week:: In May 2024, Jerry attended the Global Marketer Week, praising it as the best brand-side marketing event of the year. At that time, he mentioned he was consulting and looking for his next big challenge.5

Digital Marketing Trends:: Jerry has been vocal about several key issues in digital marketing:

• He has discussed the importance of news and journalism for society, criticizing cautious brand safety approaches that have led to many brands demonetizing news content entirely.6
• He has also addressed the phasing out of cookies, emphasizing that senior marketers need to discuss this topic more openly.7

LGBTQIA+ Advocacy:: Jerry appears to be an advocate for the LGBTQIA+ community within the marketing and advertising industry.34

Jerry Daykin's LinkedIn profile (username: jdaykin) serves as a platform for him to share his insights on digital marketing, media strategies, and industry trends, as well as his involvement in various professional and social causes.