Jeroen van de Ruit

Jeroen van de Ruit is the Managing Director and Partner at Soda studio NL, not the Lead Designer as stated in the query.1 He is associated with Delft University of Technology.1 Jeroen is involved in strategic product design and focuses on customer-obsessed design, merging brand identity with customer experience.2 He has experience in digital product design and UX design.5 Recently, Jeroen's company won two Dutch Interactive Awards4, indicating their success in the interactive design field. Jeroen also shares insights on topics such as spatial computing and Apple's Vision Pro3, and discusses digital accessibility.6