Jeroen Vaassen

Jeroen Vaassen is an experienced professional in the hospitality industry, with a strong background in revenue management and technology.1 As the Founder and CEO of Yerun, a company established in 2017, Vaassen has demonstrated entrepreneurial skills and leadership in the travel tech sector.1

Career Highlights

Current Roles::

• Founder and CEO of Yerun (since 2017)
• Co-Founder and COO of Expect Me, a travel tech startup (since 2021)

Previous Positions::

• Interim COO at Joonze, a travel technology and marketing startup
• Executive Vice President of Revenue Optimization (interim) at Shangri-La Hotels and Resorts (2017-2018)
• Various revenue management leadership roles at Starwood Hotels & Resorts Worldwide, Inc.

Education and Certifications

Vaassen holds a Bachelor's degree in International Hotel Management from the Hotel Management School Maastricht, completed between 1995 and 1999.1 Additionally, he has obtained several professional certifications:

• Certified Revenue Management Executive (CRME) from HSMAI (January 2016)
• Managing Complexities from INSEAD Executive Education (May 2011)
• Six Sigma Green Belt from Starwood Hotels & Resorts Worldwide, Inc. (March 2005)

Expertise and Achievements

Throughout his career, Jeroen Vaassen has:

• Implemented new pricing and distribution strategies
• Developed roadmaps for global revenue management
• Transformed revenue management functions for large hotel chains
• Led teams responsible for hundreds of hotels across various regions
• Participated in hotel openings and technology platform implementations

Jeroen Vaassen's LinkedIn profile can be found under the username "jvaassen"2, where he has over 3,000 followers and 500+ connections, indicating a strong professional network in the industry.