Jeroen Smeets

Jeroen Smeets is a seasoned professional with a wealth of experience in the field of User Experience (UX) and Design. Currently serving as the Expert Lead for User Experience in Wholesale Banking at ING, Jeroen has held various leadership roles within the organization, including Global User Experience Manager and Chapter Lead for User Experience. Prior to his tenure at ING, Jeroen honed his skills in creative roles, having worked as a Creative Director and Senior Art Director at The People's Valley, as well as in positions such as Senior Designer at Vbat and Art Director at Digital Peppers Partnership. With a diverse background that includes experience at BBC and Dutch Connection Group, Jeroen brings a unique perspective and extensive expertise to the field of User Experience and Design.

Throughout his career, Jeroen Smeets has demonstrated a strong commitment to enhancing user interfaces and creating impactful experiences for clients and customers. His leadership roles in User Experience and Design have allowed him to drive innovation and shape the digital landscape within his organizations. Jeroen's journey from being a Designer to assuming strategic roles such as Creative Director and User Experience Lead showcases his versatile skill set and ability to adapt to the evolving industry trends.

With a track record of success in delivering high-quality design solutions and leading cross-functional teams, Jeroen Smeets continues to make significant contributions to the world of User Experience. His experience spans across multiple industries and organizations, providing him with a comprehensive understanding of user-centric design principles and strategies. Jeroen's background at reputable companies like ING, BBC, and The People's Valley reflects his expertise and leadership in driving impactful User Experience initiatives.

In addition to his professional roles, Jeroen Smeets is also known for his creativity, strategic thinking, and passion for creating seamless digital experiences. His extensive experience in art direction, design, and user interface development has positioned him as a thought leader in the UX field. Jeroen's journey from a Designer to an Expert Lead underscores his continuous growth and dedication to staying at the forefront of design innovation and user-centric solutions.