Jericho Apo

Jericho Apo is a self-taught marketer with a diverse professional background and a passion for social impact. He graduated from Cal State East Bay with a B.A. in Sociology, cum laude.1

Professional Journey: Jericho has worked in various marketing roles across different organizations:

• Currently a Marketing Manager at DeepLearning.AI (May 2023 - Present)2
• Director of Growth Marketing at UPchieve (May 2021 - May 2023)2
• Director of Marketing at The Story of Stuff Project (April 2020 - April 2021)2
• Co-Founder of The Sileo Foundation, a startup focused on helping homeless young adults become employable2

Background and Mission: Born and raised in Manila, Philippines, Jericho moved to the U.S. as an undocumented immigrant in 2005.1 At UPchieve, he was responsible for building the organization's marketing foundation with the goal of serving 8 million low-income high school students in the U.S. by 2030.1

Professional Expertise: His areas of expertise include:

• Marketing data analysis
• Growth marketing
• Performance marketing
• Search engine optimization
• Marketing automation2

Jericho describes himself as a lifelong learner, a competitor, and someone who believes in working hard to prove oneself wrong.2