Loyola Marymount University

UX & Product Lead

Innovating and solving problems with founders, operators, and executives for digital products and services providing strategy, creative direction, design execution and management from concept to delivery.

Self-employed

Digital Product Experience & Design

Exploring Generative AI + Mental Fitness for a new daily routine to better your mental presence and help you in visualizing your goals.

Exist Now

Co-Founder

Delivering Organic Healthy Snacks Nationwide for a healthier future for all families. Over $1 million in lifetime sales and thousands served.

Super Pop Snacks

Product Owner, Digital Experience & Products for Hospitality. Implemented CX Innovation Framework to guide guest centric strategy, planning, alignment and feature opportunities. Restaurant Technology Innovative Market Analysis & Ecosystem Planning; Payments, ERP, POS, CRM, CMS, Loyalty, Generative AI, Hologram, Kiosk and interactive surfaces. Led Team through Experience workshops and concepts tying product principles up to companies Mission & Vision. UXR surveys, interviewing and reporting for data & guest backed bets & feature opportunities. Provide wireframes, User flows, CX Journey mapping, user stories, and strategy decks. Business development, strategic partnerships and partner relationship management.

TSX Entertainment

Sr Director Product, Hospitality

Product Market & Competitive Analysis; TAM. Cross-functional Executive Product strategy & roadmap aligned to CEO, CMO, and CTO's mission & vision. New member subscription service tiers that tie-in to Programmatic OOH for new in location audio ads across all 35,000 locations. Digital Product Design, Web, iOS & Android leadership. Acquired by SiriusXM/Pandora.

Cloud Cover Music

Product Lead

Brought on to lead the product strategy, experience & design for SITYO, a Mobile Restaurant Software Platform empowering restaurants and enabling their guests with a seamless dining experience from their own mobile devices. Create single source menus in minutes for guests to browse, order and pay all from their table and in collaboration with service. No more back and forth or waiting, get the service that is right for you.

SITYO

Product Strategy and Design Consultant

Providing digital product experience and design services & partnership to owners, operators and teams across retail, hospitality, CPG, entertainment, generative ai and finance. Human Centric Product Innovation Framework, strategy, thought partnership, product opportunities rolled up to vision/mission & target demographic. Customer experience (cx) & digital experience (ux), journey mapping, discovery, user validation and design. Digital mobile & web product leadership, creative concept, design, management to hand-off.

Digital Product Experience & Design 

Our mission is to lead brands through the radical changes in retail by crafting strategies that serve a new generation of customers who value authentic, culturally enriching experiences

At COUNTER MEASURE we believe brands are better when customers can interact with people, spaces and products in meaningful ways. We believe thoughtfully crafted, purpose built experiences add value to brands in ways that other interactions can’t. We believe in the future of bricks and mortar. We believe it because we’ve done it.

COUNTER MEASURE

Partner

- Brought on from UX Design Consultant to Product & UX Lead to manage the Interactive Listening Room, Kiosk App, Learning App digital products and experiences for Brand Retail stores, Pop-Up Shops, and Mass Retail across our global locations.

- Cross-functional collaboration for new feature and product releases working with Brand, Product software and hardware, retail tech team, retail staff and external partners in delivering the in-store digital product experience averaging a 90+ NPS.

- Designed the interactions for the in-store launch of the new Sonos Play:1 with Amazon Alexa voice integration. Customers could walk into a listening room, engage with kiosk app to get started and receive a CTA to control the listening room with their voice to search and play any song to any room with in the interactive listening room.

- Frequently surveyed retail staff, and retail management for team and customer data enabling the prioritization of feature opportunities, across user experience needs, content and internal technology management needs (B2C).

Sonos, Inc.

Experience & Product Lead, Global Retail

- Developed scaleable in-store digital experience concepts with cx & ux design methods, providing journey maps, concept renderings, wireframes, ux, ui and prototypes, resulting in executive buy-in for a full store prototype with live customer testing.

- Managed & executed agile, user-centered design sprints, within full store prototype fostering cross-functional teamwork for the testing and iterating on digital interactions across store journey, collaborating to bring along over 500 customers gaining valuable insights that influenced digital design, music & video content, as well as store layout & design.

- Onboarded and managed strategic development partner, resulting in the kiosk android app and XML framework that gave customers the ability to control the Sonos sound system in all our retail locations while enabling easy internal store staff management and remote content updates. 
 
- Led digital products experience and delivery for the launch of our flagship store in Soho, New York, and shop-in-shop partnership with West Elm.

User Experience Lead

Promoted to the role of Operator & Managing Director, after acquisition of internal award winning app Echograph by Vimeo, to lead a team of software developers, video editors/producers, and designers. Managed flagship apps and new releases, developed new business, delivered MVPs, digital products, and app explainer videos for clients such as Jakk's Pacific, Matel, Davita, Gap, and Vimeo. He also led projects such as building a connected tech soccer mobile application (which was patented by the client), creating Vimeo's TV app for Roku and Amazon FireTV, and developing a new iOS universal mobile video analytics product concept and presented it at TechCrunch.

Clear-Media

Operator & Managing Director

Worked as part of a team with a focus on designing and creating graphics for skechers.com and fashion brand websites. My responsibilities included collaborating with Ecommerce, Marketing, Sales, and PR teams to design email blasts, websites, and online promotions. I provided creative concepts, designs, user interface strategies, wireframing, website design, eblast design, and HTML & CSS development. I successfully managed multiple projects with tight deadlines while maintaining clear communication with the team.

Skechers

UX + UI Designer

Creative Direction, Design and UX for Clear-Media's award winning products, Appetites, Appetites: Easy as Pie and Echograph. Also worked with clients Mattel, Chic-fil-a, Gap, and Hilton to deliver digital experiences and products.

Creative Director & Product Designer

Art Direction and design for clients Disney, Warner Bros., Buena Vista Home Entertainment, and Fox to deliver CPG packaging, direct mail, retail brand space, pop, digital website & email campaigns.

Vision Advertising, Hollywood

Art Director & Lead Web Designer

Owner & Operator providing product and graphic design services for digital product creation (prototype to delivery), design and management for interactive experiences for web, email and digital marketing. Print design for direct mail, billboards, newsletters, business cards and postcards.

Backshack Productions, Inc

Founder

Worked with CEO, art director, and clients to design and produce web banner ads (static, gif, and flash), splash pages, and html emails. Conceptualized creative approaches for clients such as adidas, Fandango, PDQuick, and Business.com.

Jeremy Wessely