Jeremy Mittler

Jeremy Mittler is the Head of Crossix Audience Segments at Veeva Systems, a company specializing in cloud software for the life sciences industry. He has been with Crossix since 2008 and possesses over 20 years of experience in pharmaceutical and healthcare analytics.24

In his role, Mittler oversees the development and implementation of privacy-safe health audience segments that enable life sciences brands to effectively target patients throughout their treatment journeys. This includes leveraging advanced machine learning models to optimize advertising strategies across various channels.12 Under his leadership, Veeva Crossix has introduced solutions like Veeva Crossix Prime Segments, which enhance the ability to reach highly qualified health audiences while ensuring compliance with privacy regulations such as HIPAA.13

Mittler emphasizes the importance of audience quality and privacy in advertising, advocating for the use of health audience segments that provide more targeted and scalable options compared to traditional demographic approaches.24