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    Jeremy Mittler

    Head of Crossix Audience Segments

    Jeremy Mittler is the Head of Crossix Audience Segments at Veeva Systems, a company specializing in cloud software for the life sciences industry. He has been with Crossix since 2008 and possesses over 20 years of experience in pharmaceutical and healthcare analytics.24

    In his role, Mittler oversees the development and implementation of privacy-safe health audience segments that enable life sciences brands to effectively target patients throughout their treatment journeys. This includes leveraging advanced machine learning models to optimize advertising strategies across various channels.12 Under his leadership, Veeva Crossix has introduced solutions like Veeva Crossix Prime Segments, which enhance the ability to reach highly qualified health audiences while ensuring compliance with privacy regulations such as HIPAA.13

    Mittler emphasizes the importance of audience quality and privacy in advertising, advocating for the use of health audience segments that provide more targeted and scalable options compared to traditional demographic approaches.24

    Highlights

    Aug 20 · veeva.com
    Breakthroughs in Audience Targeting for Health Brands | Veeva
    Aug 11 · veeva.com
    Breakthroughs in Audience Targeting for Health Brands
    Breakthroughs in Audience Targeting for Health Brands
    Apr 20 · prnewswire.com
    Life Sciences Brands Reach Clinically Relevant Audiences with ...
    Apr 20 · veeva.com
    Life Sciences Brands Reach Clinically Relevant Audiences with ...
    Aug 9 · pm360online.com
    Hitting the Sweet Spot: Using Data to Engage Target Audiences

    Related Questions

    What are Veeva Crossix Prime Segments?
    How does Veeva Crossix SafeMine technology work?
    What makes Veeva Crossix Audience Segments privacy-safe?
    How has the use of health audience segments evolved over the years?
    What are the benefits of using Veeva Crossix Reach Segments?
    Jeremy Mittler
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    Location

    New York, New York, United States