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Jeremy Chrystman
Q.i. CoFounder, CIO (lover of human data to illuminate motivate & transform✨) Q.i.Value Systems. Fusing data & creativity at Mass Minority.
Professional Background
Jeremy Chrystman is a dedicated tech entrepreneur, visionary, and expert in human behavior analysis and predictive modeling. He has made significant strides in the field of data science, particularly through his work at Q.i. Value Systems Inc., which he co-founded. At Q.i., Jeremy focuses on the quantification of intangibles, using advanced methodologies to visualize human behavior and offer insights that are both actionable and impactful. His passion for merging art with science in the realms of advertising and technology has set him apart in the industry.
Previously, Jeremy served as the Head of Data Science at Mass Minority, where he utilized his skills to develop data-driven strategies that resonate with diverse audiences. He is noted for his belief in the necessity of data literacy among tech founders, emphasizing that understanding the nuances of market opportunities and consumer behavior is crucial for growth and success.
His storied career also includes impressive roles at the Canadian Institute for Health Information (CIHI), where he held various titles, including Senior Consultant and Manager of eReporting & Enterprise Data Warehouse. In these positions, Jeremy played a vital role in developing analytics and health information systems aimed at enhancing the healthcare sector's functionality and efficiency. His foundational knowledge and experiences from CIHI lend significant credibility to his current endeavors in the tech startup ecosystem.
Education and Achievements
Jeremy's academic journey began at Parkside High School in Dundas, Ontario, where he laid the groundwork for his passion for technology and analysis. He furthered his education at the University of Waterloo, earning a Bachelor of Science in Health Studies (H. BSc., AHS). The curriculum at Waterloo equipped him with essential skills in analytical thinking and data interpretation, which proved invaluable in his future career.
Throughout his career, Jeremy has embraced the notion that successful tech founders should demand three essential things from their advertising agencies, which he identifies as critical components in the formation of effective strategies. These components include:
- Ownable, Differentiated Positioning: Jeremy stands by the principle that a brand's identity must be quantifiable. He believes that founders must prioritize positioning that sets them apart from their competitors over reliance on intuition.
- Understanding Audience Size and Characteristics: His experience has taught him that knowing one’s audience's lifetime value (LTV) is foundational. He insists that tech founders deserve clarity on whom their audience is and where they can be found. By understanding audience psychographics and values, businesses can craft resonant messages that connect adequately with their potential consumers.
- Focus on Growth Trajectory: In his observations, many businesses neglect to quantify essential growth metrics, such as the gap between market share and mind share. For Jeremy, navigating this gap means developing a profound understanding of one’s actual market position and planning the way forward to effectively grow market share.
Achievements
As an advocate for tech entrepreneurship and data-driven decision-making, Jeremy’s career is replete with notable achievements that continually reflect his commitment to advancing health information systems and enhancing business intelligence. His tenure at the Canadian Institute for Health Information stands out, where he not only led teams but also contributed to significant advancements in health data management and reporting.
With the launch of Q.i. Value Systems Inc., he has taken his passion for human data one step further, emphasizing the importance of quantifying qualitative aspects in business to illuminate, motivate, and transform operations and strategies. This pioneering work is reshaping how startups and established businesses function, focusing on leveraging data to drive meaningful outcomes.
Jeremy Chrystman's commitment to demystifying data in the business sphere and equipping tech founders with the insights necessary to thrive in an increasingly data-centric environment is exemplary. His journey, characterized by an obsession with human behavior and a pursuit of actionable intelligence, continues to inspire many in the startup and tech communities.