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    Jeremy Canade

    Co-Founder & CEO at fable

    Jeremy Canade

    Co-Founder & CEO, Fable

    Jeremy Canade is the Co-Founder and CEO of Fable, a direct-to-consumer luxury pet brand that offers innovative, high-quality pet products.123456 He launched Fable in 2019 with his sister Sophie Bakalar.5

    Canade is a serial entrepreneur who has co-founded several companies, including:

    • Perry Street Capital, an investment company he co-founded shortly after graduating from Johns Hopkins University in 20065
    • di8it Charts, a startup software company he co-founded in 2009 that was acquired in 20165
    • Fable, which he co-founded in 2019 with his sister5

    Prior to Fable, Canade held several roles at Jet.com, including Head of Retail Strategy, Planning, and Business Development at Walmart Global eCommerce & Jet.com.2 He has also worked as a Management Consultant at A.T. Kearney and an Analyst at Morgan Stanley.2

    Canade is passionate about creating high-quality, problem-solving pet products that are designed with the pet's mental health, the owner's lifestyle, and the home's aesthetics in mind.46 He believes that thoughtful design can enhance the important moments shared between pets and their human companions.6

    Under Canade's leadership, Fable has raised $9 million in a Series A funding round led by 14W, with participation from Female Founders Fund and Slow Ventures.6 The company plans to expand its product line and retail presence in the coming months.6

    Highlights

    May 17 · thequalityedit.com
    Jeremy Canade of Fable Pets - The Quality Edit
    Jan 12 · alleywatch.com
    Fable Raises $9M for its Direct-to-Consumer Pet Product Brand

    Related Questions

    What inspired Jeremy Canade to start Fable?
    How did Jeremy Canade's experience at Jet.com influence his role at Fable?
    What are some of the challenges Jeremy Canade faced when launching Fable?
    How does Jeremy Canade's background in management consulting benefit Fable?
    What makes Fable's products stand out in the pet care industry?
    Jeremy Canade
    Jeremy Canade, photo 1
    Jeremy Canade, photo 2
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    Experience

    Co-Founder & CEO at fable (2019 - Present)
    Head of Retail Strategy, Planning, and Business Development at Walmart Global eCommerce & Jet.com (January 2017 - August 2018), Head of Retail Strategy & Business Development at Jet.com (February 2016 - January 2017), Management Consultant at A.T. Kearney (July 2011 - December 2015)

    Location

    New York, New York, United States