Jenson Lee

Jenson Lee is an experienced analytics consultant with over a decade of expertise in marketing and customer analytics across diverse industries. He excels in deriving strategic insights from large datasets, presenting trends in a coherent manner to all stakeholders, and overseeing quantitative projects end-to-end.

With exceptional communication skills, Jenson is proficient at articulating complex information clearly and providing concise recommendations. He possesses advanced quantitative market research abilities and is well-versed in statistical tools like R, SAS, SPSS, and Stata, along with expertise in MS Excel including VBA and Macros.

Jenson Lee's educational background includes certificates from SAS Institute Inc. and the Canadian Securities Institute, a Master of Business Administration (MBA) from the University of Washington, Michael G. Foster School of Business, and a Bachelor of Commerce (B.Com.) from the University of Toronto - Rotman School of Management.

He has held key positions such as Senior Manager of Marketing Analytics at Whole Foods Market, Senior Data Analyst at Epsilon, MBA Strategy Consultant at Microsoft and T-Mobile, and various roles in analytics and research at American Airlines, Sears Canada, Shoppers Drug Mart, The NPD Group, and the University of Toronto's Rotman School of Management.

Jenson Lee's expertise encompasses quantitative market research, econometric modeling, consumer segmentation, clustering analysis, forecasting, customer satisfaction analysis, price sensitivity research, and methodologies like CHAID and TURF. He is known for his commitment to learning and mastering established market research techniques.