Jens Nicolaysen

Jens Nicolaysen is the Co-Founder and Chief Marketing Officer (CMO) of Shinesty, an online retailer specializing in outrageous and humorous apparel.23 He has been with the company since its founding in January 2014, leading various aspects of the business including acquisition, retention, creative, customer experience, marketplaces, business intelligence, digital product, and CRO.3

Nicolaysen's educational background includes:

• Bachelor of Science in Marketing from Arizona State University's W. P. Carey School of Business (2006-2008)3
• Bachelor of Science in Business Administration with a focus on Marketing from the University of Colorado at Boulder's Leeds School of Business (2008-2010)3

Prior to co-founding Shinesty, Nicolaysen worked in management consulting for large national brands.1 He and his business partner Chris started Shinesty while Chris was finishing his MBA and JD programs.1

Under Nicolaysen's leadership, Shinesty has grown into a multi-million dollar brand with a mission to "force the world to take itself less seriously".45 The company initially started as a curated online vintage thrift shop before evolving into its current form, focusing on creating memorable, humor-driven products and marketing campaigns.56

Nicolaysen's approach to business emphasizes entertainment and humor in marketing, setting Shinesty apart from other direct-to-consumer brands. He has been instrumental in developing the company's irreverent brand identity and its strategy of using visual storytelling and social media to engage customers.6