Jens Baron

Jens Baron is the Head of Product at MAPPO, a location-based entertainment startup based in Tel Aviv, Israel. With over 18 years of experience in product management, he has developed extensive expertise in UX design and product innovation across various platforms, including automotive, mobile, and web applications.1

Professional Background

Baron's career includes significant roles at several prominent tech companies:

• MAPPO: Currently serves as Head of Product, where he focuses on creating engaging in-car experiences that combine storytelling with interactive content.1
• Intuition Robotics: Previously worked as a Product Manager for automotive solutions, developing digital companions for vehicles.3
• Waze (by Google): Held the position of Product Manager for the Waze Platform and Partnerships, contributing to the app's growth and user engagement strategies.
• Google: Spent seven years as a Senior UX Designer, where he honed his skills in user experience and design.2

Education

Jens holds a Diploma in Digital Communication and Media/Multimedia from L4 - Institut für Digitale Kommunikation, which complements his extensive practical experience in product management and UX design.

Current Role at MAPPO

At MAPPO, Baron leads product development initiatives aimed at enhancing the user experience through innovative technology. The company's offerings include an AI-driven application that provides users with personalized content based on their location, integrating cultural narratives and gamified elements to enrich travel experiences.13

His leadership is characterized by a commitment to driving product innovation and fostering collaboration within teams to deliver high-quality user experiences.