Jenny Zhang

Director, Marketing Operations and Analytics @ Absorb // Bring Actionable Insights to Leaders

Jenny Zhang is the Director of Marketing Operations and Analytics at Absorb Software, a position she has held since December 2022. Based in New York, she leads marketing analytics to inform strategic decisions and assess marketing performance. Her role encompasses supporting key initiatives like customer segmentation, competitor intelligence, and managing marketing campaigns aimed at acquisition, expansion, and retention.1 2

Professional Background

Experience:
- Absorb Software: Director of Marketing Operations and Analytics (Dec 2022 - Present)
- S&P Global Ratings: Strategy & Operations Manager (Dec 2017 - Dec 2022)
  - Developed dashboards and reports for executives using tools like Alteryx and Tableau.
- JW Player: Senior Manager of Business Analytics (Aug 2014 - Dec 2017)
  - Managed analytics initiatives and collaborated with senior leadership to define KPIs.
- PwC: Technology Consultant (Jan 2011 - Jul 2014)
  - Led business analysis for digital transformation projects.1

Education

Carnegie Mellon University: Master’s in Information Systems Management (2009-2010)
Fudan University: Bachelor’s in Information Management & Systems (2005-2009)
National University of Singapore: Study abroad program in Information Management & Systems (2008).1

Skills and Certifications

Jenny has numerous certifications including:

Oracle Identity Administration and Analytics
Salesforce Developer and Admin
Alteryx Designer Core Certification
Various data visualization and analytics courses from LinkedIn Learning.1

Languages

She is proficient in both English and Chinese, which enhances her ability to engage with diverse teams and markets.1

Overall, Jenny Zhang's extensive experience in analytics and operations positions her as a key player in driving marketing effectiveness at Absorb Software.