Jenny Zha

Jenny Zha is a prominent figure in the marketing and digital media landscape, currently serving as the CEO of Infinitize and the Co-Founder of Day 13. She has a notable background in strategic marketing, having developed campaigns that significantly increased brand visibility and engagement across various platforms.

Professional Background

• CEO, Infinitize: Since April 2019, she has led Infinitize, a boutique marketing consultancy focused on community engagement and content creation. Her work has involved driving integrated marketing campaigns that have generated billions of brand impressions for direct-to-consumer brands.1
• Co-Founder, Day 13: In addition to her role at Infinitize, Zha co-founded Day 13, which aims to innovate in the digital space.2
• Previous Roles: Zha has held significant positions at Rakuten Viki, where she was involved in scaling community engagement efforts and implementing consumer acquisition strategies. Earlier in her career, she worked with Crunchyroll and Soompi, where she developed viral marketing campaigns that garnered millions of followers.1

Achievements

Zha is recognized for her ability to scale fan communities effectively, having engaged audiences of up to 40 million. She is also known for breaking a Guinness World Record for the "Most Used Hashtag on Twitter in 24 Hours," showcasing her impact on social media marketing.12

Education

She graduated from the University of Maryland, which laid the foundation for her extensive career in digital marketing and community engagement.1

Overall, Jenny Zha's contributions to the marketing field, particularly in leveraging digital platforms for community building and brand engagement, position her as a key influencer in her industry.