Jenny Zha

Jenny Zha is a Guinness World Records title-breaking marketer, founder, and CEO of Infinitize, a boutique marketing consultancy. With over 7 years of experience in scaling and engaging fan communities of up to 40 million, Jenny has managed to drive integrated marketing campaigns generating up to 3.1B brand impressions for direct-to-consumer brands such as Rakuten Viki. She is an expert in creative vision and planning, content marketing, brand identity, original content creation, project and program management, online engagement, and strategic partnerships. Additionally, she is a producer of original content series in music reality, mini-documentary & short-form content, as well as a show-runner with a keen eye for storytelling.

Jenny attended the University of Maryland's Robert H. Smith School of Business, where she studied Information Systems, Marketing, and Technological Entrepreneurship, and has worked with brands such as Crunchyroll and Soompi. She previously worked at Rakuten Viki as a Community Manager and Marketing Consultant before being promoted to Strategic Engagement Manager.