Jenny Tse

Jenny Tse is the Senior Brand Marketing Manager at the South China Morning Post (SCMP), where she plays a crucial role in the Group Marketing & Events team. With over a decade of experience in marketing and brand management, she specializes in marketing communication strategy and corporate branding. Her professional background includes significant roles in various marketing capacities, contributing to her expertise in driving brand growth and engagement.

Tse's responsibilities at SCMP involve developing and executing marketing strategies that enhance the publication's brand presence and attract a diverse readership. She is part of a team focused on increasing subscription revenues and expanding the SCMP's audience reach, particularly in the context of evolving digital media landscapes.12

Her educational background includes studies at the City University of Hong Kong, which has equipped her with the skills necessary for her current role.2 You can find more about her professional journey on her LinkedIn profile under the username jennytse25.2