Jenny Horst

Jenny ter Horst is a Lecturer in Digital Strategy, Conversion Optimization, and Behavioral Design at the Amsterdam University of Applied Sciences (HvA). She specializes in integrating scientific approaches into educational practices and organizational development, focusing on enhancing learning outcomes and fostering a professional school culture. Her work emphasizes data-driven strategies to improve behavioral change and motivation within educational settings.1

In her role, ter Horst collaborates with various educational institutions to implement evidence-based training programs that address issues such as workload reduction for teachers and the promotion of student ownership in learning processes. She has been actively involved in projects that analyze educational contexts and design tailored interventions to align with school visions and goals, ensuring that all stakeholders are engaged throughout the process.1

Additionally, ter Horst is associated with LeerGewoonte, an organization dedicated to professional development in education, where she contributes her expertise in behavioral design and conversion optimization to create impactful training sessions for educators.1

Her LinkedIn profile can be found under the username jennyterhorstinteractivemedia, which likely features more about her professional experiences and contributions to the field of digital strategy and education.