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Jenny Sandbacka
Head of APAC YouTube Growth Marketing, Google
Jenny Sandbacka is the Head of APAC YouTube Growth Marketing at YouTube, based in Singapore. She has a strong background in international marketing, particularly in the digital space, with over five years of experience in marketing and online marketing strategies. Sandbacka's expertise includes working with various brands across the Asia-Pacific region, focusing on growth and engagement through innovative marketing techniques.
She holds a degree from The Wharton School and is recognized for her work in developing effective marketing strategies tailored to the unique dynamics of the APAC markets. Her role involves leveraging video content and influencer partnerships to enhance brand visibility and consumer engagement across diverse platforms within the region.123
