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Jenny O'Connor
Director of Supply Solutions at Criteo
Professional Background
Jenny O'Connor is an accomplished professional in the mobile advertising sector, currently serving as the Director of Account Strategy - Mobile at Criteo, a global leader in commerce marketing technology. With a wealth of experience accrued over more than a decade in the industry, Jenny has consistently demonstrated her expertise in crafting innovative strategies that enhance client relationships and drive business growth. Her career journey has positioned her at the forefront of mobile advertising solutions, making significant contributions to the company and the industry as a whole.
Starting her career as a Project Manager at THA (UK) Ltd, Jenny quickly established herself as a proactive and results-driven individual, demonstrating her ability to lead projects effectively while ensuring alignment with strategic goals. This initial role provided her with invaluable insights into project execution and management, laying a strong foundation for her future endeavors.
Jenny's journey in the marketing and advertising domain continued to flourish as she took on the role of Regional Marketing and Promotions Co-ordinator at Northcliffe Media, where she further honed her skills in marketing strategies and promotional initiatives. Her enthusiasm for mobile advertising grew, leading her to join P&MM, part of the Sodexo family, as an Account Manager, where her ability to manage client relationships became evident.
In her pursuit of specializing in mobile advertising, Jenny transitioned to Opera Mediaworks EMEA as a Commercial Manager, a position that deepened her understanding of the complexities of mobile ad systems and the importance of data-driven marketing decisions. Following that, she worked as a Mobile Ad Specialist and Account Director at Isobar Mobile, where she cultivated her expertise in mobile ad strategies, helping clients leverage mobile platforms for enhanced engagement with their target audiences.
Her commitment and skill in account strategy led to an influential role as Account Director at AD-X, where she meticulously managed client portfolios, achieving strategic outcomes that aligned with business objectives. This experience eventually paved the way for her ascension to the ranks of Criteo, where she has played multiple key roles, including Director of Account Strategy, Mobile and Head of Account Strategy - Mobile before her current directorial position.
Having climbed the corporate ladder at Criteo, Jenny has become a trusted advisor, known for her ability to build lasting partnerships and deliver measurable results. Her responsibilities include overseeing the account strategy for mobile clients, ensuring that their advertising needs are met with innovative solutions that align with the latest market trends. Her leadership style emphasizes collaboration, fostering a culture of teamwork and open communication that drives success across all levels of the organization.
Education and Achievements
Jenny O'Connor pursued her education at The University of Northampton, where she studied BA Marketing. This academic background provided her with a solid foundation in marketing principles and strategies, which she has skillfully applied throughout her career in the advertising landscape. Her academic achievements have been instrumental in shaping her analytical capabilities and creative approach, allowing her to navigate the complexities of mobile advertising with confidence.
In addition to her professional accomplishments, Jenny is an ardent dancer, which speaks to her passion for the arts and creativity. This love for dance complements her professional life, allowing her to maintain a balanced perspective and inject creativity into her strategic thinking. Moreover, she is a tea lover, which adds a personal touch to her character, showcasing her appreciation for comfort and tradition.
Jenny's diverse professional journey and achievements demonstrate her dedication to continuous learning and growth within the mobile advertising field. Her leadership in account strategy not only impacts her clients positively but also contributes to the overarching goals of Criteo, reinforcing its position as an industry leader.
Key Achievements
- Director of Account Strategy - Mobile at Criteo: In her current role, she is instrumental in formulating data-driven strategies that enhance the marketing efforts of mobile clients.
- Former Director of Supply Solutions at Criteo: Here, Jenny showcased her strong leadership skills by streamlining supply operations to better meet client demands.
- Driving Innovation: Throughout her tenure at Criteo, she has been a key player in driving innovative solutions that leverage cutting-edge technologies to maximize client success in mobile advertising.
- Client Relationship Management: Her expertise in managing high-profile accounts has significantly contributed to Criteo's reputation for excellence in client service.
- Passion for Professional Development: With her educational background in marketing and ongoing commitment to professional growth, Jenny is always looking for new opportunities to expand her knowledge and skills, ensuring she stays ahead in a fast-evolving industry.
In summary, Jenny O'Connor's professional journey highlights her remarkable contributions to the mobile advertising landscape, characterized by strategic acumen, leadership excellence, and a passion for fostering strong client relationships. Her dedication to marketing and advertising, combined with her artistic pursuits as a dancer and her love for tea, reflect a well-rounded individual who continually strives for success both personally and professionally.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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