Jenny Moede

Jenny Moede is a seasoned professional with a diverse background in strategic communications, business consultancy, design thinking, applied innovation, and user research.1 She previously led EY's Design Studio in Portland, Oregon, joining the firm in 2018 through an acquisition.1

Career Highlights

Leadership at EY:: Jenny served as the Managing Director of EY Design Studio PDX, where she focused on helping companies better engage with their stakeholders through communication, business and design strategy, and digital experiences.13

Prior Experience:: Before joining EY, Jenny was the CEO of Citizen, an independent design and technology firm, for three years.1

Expertise:: Jenny is particularly interested in behavioral economics, focusing on the predictably irrational behaviors of people who use digital products.1 This interest has informed her approach to user experience design.

Current Status

As of July 23, 2024, Jenny Moede has officially retired from EY Design Studio and full-time work in general.2 However, she has indicated that she may consider contract work or board memberships in the future.2

Personal Philosophy

Jenny's career has been driven by a passion for helping companies improve their engagement with key stakeholders. She believes in leveraging behavioral economic principles to guide exceptional user experience design.1

Jenny Moede's unique blend of skills and experiences in strategic communications, design thinking, and behavioral economics has made her a valuable asset in the field of user experience and digital product design throughout her career.