Jenny Millar

Pricing expert helping teams boost their pricing confidence to build equity, revenue & brand value by removing the guesswork | Pricing Strategy | Pricing Design | Pricing Communications

Jenny Millar is a pricing expert and the founder of Untapped Pricing, an award-winning pricing strategy consultancy. With over 10 years of experience in pricing across 11 European markets at eBay, Jenny has a passion for helping teams use pricing to boost confidence, revenue, and brand value.

Jenny's expertise lies in consulting, innovation, pricing strategy, pricing psychology, pricing communications, behavioral design, analytics, and digital strategy. She holds a degree in Mathematics and Astronomy from The University of Sheffield.

Besides running Untapped Pricing, Jenny coaches start-ups in leveraging pricing for business growth, teaches and mentors students at Warwick Business School, guest lectures in Pricing Strategy at London School of Economics, advises ambitious start-ups and emerging brands, and serves on the board of Brake, the UK's leading road safety charity.