Jenny McCabe

Jenny McCabe is an award-winning, seasoned global communications executive known for turning brands into household names.14 She is the founder and strategic advisor of Jenny McCabe + Co., a communications consultancy.12

Professional Background

Jenny has an impressive career history, having held leadership positions at several high-profile companies:

• Ex-executive at Netflix, Tinder, and Starbucks23
• C-level communications consultant2
• Valued advisor and confidant in brand positioning, thought-leadership, and high-level communications strategy1

Her expertise lies in bridging culture and earned media to maximize influence, reach, education, and engagement for brands.1

Jenny McCabe + Co.

As the founder of Jenny McCabe + Co., Jenny offers various services:

• Fractional CCO (Chief Communications Officer) support
• Insights-based communications strategy
• Agency performance improvement
• Crisis management and issue navigation
• Team building and mentoring
• Strategic support for existing CCOs1

Approach and Philosophy

Jenny's approach to communications is characterized by:

• Using insights-based communications to build brands via earned media
• Focusing on consumer-centric messaging and brand relevance
• Creating brand road maps that intersect societal interests with brand messaging
• Translating consumer trends and insights into earned media coverage1

Current Roles

In addition to her work at Jenny McCabe + Co., Jenny serves as:

• Advisor at Nomadica and Betweened2
• Faculty member at USC Annenberg School for Communication and Journalism4

Jenny McCabe's LinkedIn username is jennydenneemccabe, as mentioned in the query.