Jenny Elliott

Experienced and successful leader, whose Passion is developing Brands and People.

Jenny Mary Elliott is a prominent figure in the beverage industry, currently serving in a leadership role focused on brand and people development at Molson Coors Beverage Company. Her extensive career spans various roles, particularly in field sales management and training within the drinks sector.

Professional Background

Early Career: Jenny began her professional journey in the beauty industry before transitioning to the beverage sector in 2006. She became an Accredited IBD Beer Sommelier, which marked her entry into the world of beer and brewing.
Molson Coors: At Molson Coors, she played a pivotal role in developing their global sales training and Beer Ambassador program, enhancing brand visibility and sales strategies on an international scale.
BrewDog: Following her tenure at Molson Coors, Jenny worked with BrewDog, where she established the International Sales Ambassador team across multiple markets, further showcasing her expertise in brand development and market expansion.
Consultancy: In 2019, she founded JME Drinks Consultancy, where she focuses on helping startups and established brands grow through strategic planning in sales, marketing, and people development. Her consultancy emphasizes talent scouting and training within the drinks industry.

Skills and Expertise

Jenny is recognized for her strong capabilities in:

Brand Development: Crafting strategies that enhance brand recognition and market presence.
Sales Strategy: Implementing effective sales techniques that drive revenue growth.
People Development: Training and mentoring emerging talent in the drinks sector to prepare them for successful careers.

Current Role

At Molson Coors, Jenny continues to leverage her extensive experience to foster a culture of growth and innovation within the company. Her passion for developing both brands and individuals is evident in her work, making her a respected leader in the beverage industry.

For more insights into her professional journey, you can view her LinkedIn profile here .1