Jenny Y. Liu

Jenny Y. Liu is the Creative Director at Assurance IQ, based in Bellingham, Washington, United States.1 She has been in this role since October 2022, bringing over 15 years of experience in building brands through authentic storytelling and memorable creative work.1

Professional Background

Jenny specializes in solving difficult problems through strong collaboration and has experience in various industries, including:

• Insurtech
• Fintech
• Entertainment
• CPG (Consumer Packaged Goods)
• Retail
• Renewable energy

In her current role at Assurance IQ, Jenny is responsible for:

• Evolving the external and internal brand experience
• Developing creative strategy, design, copy, and storytelling
• Optimizing creative and nurturing campaigns to drive CTR (Click-Through Rate) and CVR (Conversion Rate)
• Co-chairing the DEIB (Diversity, Equity, Inclusion, and Belonging) Council1

Education

Jenny has a strong educational background, including:

• B.S. in Apparel Design with a Concentration in Business from Cornell University
• Certificate in Art Direction from Miami Ad School (M.AD School)
• High School Diploma from St. Paul's School
• Professional Development in Foundations of Data-Driven Decision Making from Harvard Division of Continuing Education1

Additional Interests

Interestingly, Jenny is also a certified Reiki Master, having received her certification in Holy Fire Reiki in January 2022.1

Jenny Liu's diverse experience and educational background have contributed to her success in brand development and creative direction, making her well-suited for her role as Creative Director at Assurance IQ.