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Jenny Kitchen
CEO at Yoyo
Professional Background
Jenny Kitchen is a dynamic leader in the digital marketing landscape, currently serving as the CEO of Yoyo, a creative digital agency recognized for its commitment to delivering impactful experiences. Under her leadership, Yoyo has blossomed into an Umbraco Gold Partner and Certified Sitecore Solution Partner, marking its expertise in cutting-edge technological solutions, including Augmented Reality (AR), Virtual Reality (VR), and Voice technologies. This dual emphasis on creativity and technology uniquely positions Yoyo to foster deep engagement between brands and their audiences, crafting experiences that are not just visually stunning but also deeply immersive.
Jenny's unwavering dedication and innovative approach have earned Yoyo a prestigious client portfolio that includes globally-renowned brands such as J.P. Morgan, Smiths Medical, Mercedes-Benz, Marie Curie, and Universal Music. These partnerships underscore her prowess in aligning business objectives with creative strategies that resonate with consumers. Her vision for Yoyo is clear: to create engaging, bold, and beautiful experiences that elevate brand visibility and consumer interaction.
Education and Achievements
Jenny Kitchen boasts an impressive educational background that complements her professional journey perfectly. She initially studied for a Certificate in Business Accountancy, Law, Economics, and Business Mathematics at the Chartered Institute of Management Accountants, which laid a strong foundation in the financial and legal aspects of business management. Further nurturing her marketing talents, she obtained a Diploma in Sales Promotion from the Institute of Sales Promotion and a Certificate in Excellence in Account Management from the Marketing Communications Consultants Association.
In an era where marketing strategies evolve rapidly, Jenny sharpened her skills by undertaking the Marketing Week Mini MBA, designed uniquely by Mark Ritson, where she delved deep into strategic marketing principles. Additionally, she completed a Diploma in Strategic Marketing at the Chartered Institute of Marketing, further solidifying her marketing expertise.
Jenny's academic pursuits include a Bachelor of Science in Psychology from The Open University, an area of study that enriches her understanding of consumer behavior and decision-making processes. Her academic credentials culminate with a BA in Linguistics from University College London (UCL), where she graduated with a 2:1, exemplifying her strong communication skills—an asset in her line of work. Moreover, she achieved the esteemed status of Chartered Marketer at CIM, confirming her extraordinary dedication to the marketing field.
Jenny's accomplishments have not gone unnoticed; she has garnered various industry accolades that acknowledge her innovative thinking, entrepreneurial spirit, and strong leadership in the fast-paced digital marketing arena. Beyond her professional achievements, she is the epitome of a socially responsible leader, advocating for the establishment of sustainable businesses that prioritize the welfare of people and the planet without compromising profitability.
Notable Contributions and Advocacy
Throughout her career, Jenny has not only focused on her growth and that of Yoyo but has also been deeply involved in initiatives that empower others in the entrepreneurial landscape. She has previously served as a member of The Supper Club, a network designed to connect and support growth-focused entrepreneurs. This experience allowed her to share insights and best practices while learning from peers in the industry.
Jenny’s commitment to giving back to the community is evident in her previous role as a Non-Executive Director at The Grandparent Hub, where she contributed to initiatives designed to support families. Her leadership extended to the TEDx Royal Tunbridge Wells event as an organizer and committee member, giving her the platform to influence and inspire through shared ideas and experiences. This philanthropic side of her personality aligns seamlessly with her belief in making a positive impact in the world.
Before heading Yoyo, Jenny honed her skills as a Senior Account Manager at Iris, where she managed key client accounts and led the teams to deliver exceptional marketing solutions. Her freelance work as an Account Manager at VCCP allowed her to diversify her portfolio while enhancing her problem-solving and client relationship skills. She started her marketing career as a Senior Account Executive at bd-ntwk, where she learned the ropes of account management and strategic execution, setting the stage for her future successes.
Conclusion
With her rich blend of creativity, strategic insight, and a solid educational foundation, Jenny Kitchen stands as a beacon in the creative digital marketing industry. Her leadership at Yoyo not only demonstrates her tactical acumen but also her commitment to fostering a culture where creativity thrives within a framework of ethical business practices. As Jenny continues to lead Yoyo towards new horizons, her story inspires entrepreneurs and marketing professionals alike, showcasing the power of creativity when aligned with innovative technology and a strong dedication to social responsibility.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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