Jenny Chan

Jenny Chan is a trilingual journalist with over 10 years of experience in business journalism focusing on Greater China.

Being the daughter of a Chinese opera family, Jenny initially intended to pursue arts administration but instead studied mass communications and journalism in Melbourne.

Her reporting delves deep into subjects crucial for CMOs and the marketing elite, particularly highlighting the dynamic Chinese market to the English-speaking world.

Jenny's expertise includes understanding the agency supply chain and Chinese consumer behavior, enabling her to break significant stories ahead of international news outlets.

She is a versatile journalist who writes, translates, shoots, and edits her work, creating content in various formats like text, video, voice, or infographics.

Her proficiency in multiple languages allows her to act as a cultural bridge between diverse audiences, aligning well with the demands of a globalized world.

Jenny has a strong track record of moderating discussions, chairing panels, and sharing insights at industry events related to technology, public relations, and branding.

Notable career achievements include breaking stories on high-profile incidents such as the Dolce and Gabbana China fiasco and the growth of Chinese brand sponsors in the World Cup.

Her career journey includes roles at respected organizations like WARC, Haymarket Media Group, CNBC, and Yamaha Music (Asia) Private Limited.

Jenny's dedication to quality journalism and her reputation for insightful reporting have earned her praise, with one source lauding her as a 'reporter with a bullshit detector'.