Jenny Castro

Jenny Castro is a seasoned business consultant specializing in business strategy, marketing, and communications, with a passion for creative brands making a difference. Based in Stockholm, Jenny is a versatile professional with a rich educational background and extensive experience in various organizations.

Jenny obtained an MBA with a focus on International Business Strategy, International Marketing, and Finance from the University of Stockholm. Additionally, she pursued a Masters of Wisdom and Meditation at davidji, enhancing her strategic and holistic approach to consulting.

Over the course of her career, Jenny has held key roles in several organizations, including serving as a Business Consultant at Jenny Berglund Castro. She has also delved into mindfulness practices, previously working as a Meditation Teacher & Reiki Master Practitioner at Find Rhythm.

Jenny's entrepreneurial spirit is evident through her past roles as Co-CEO & Co-Founder at yoube.today and Founder of BE&CO, focusing on Brand Strategy & Development across various industries such as Lifestyle, Fashion, Beauty, and Entertainment.

With a strong foundation in brand development, Jenny has worked at renowned companies like & Other Stories, a part of the H&M Group, where she leveraged her expertise as a Brand Development Manager. Furthermore, her stint as a Brand Strategy Consultant allowed her to delve into the nuances of Fashion, Beauty, Lifestyle, and Art.

Prior to her consulting roles, Jenny honed her client management skills as Head of Client Services at md70 and as an Account Director at LLOYD & CO and Account Manager at Lipman, showcasing her diverse skill set and adaptability in different professional environments.

Jenny Castro's career trajectory reflects a blend of business acumen, strategic thinking, and a creative flair, making her a sought-after consultant for businesses looking to navigate the ever-evolving landscape of marketing and communications.