Jenny Campbell

Jenny Campbell is the Chief Marketing Officer (CMO) at Kate Spade New York, a position she has held since November 2020. Based in the Los Angeles Metropolitan Area, Campbell has a robust background in marketing and brand strategy, with significant experience in various high-profile roles.

Professional Background

• Chief Marketing Officer, Kate Spade New York (November 2020 - Present)

  • At Kate Spade, Campbell is responsible for overseeing the brand's marketing strategies and initiatives, ensuring alignment with the company's vision of joy and femininity.

• Chief Marketing Officer, Tinder, Inc. (September 2018 - November 2020)

  • Led marketing efforts for Tinder, focusing on user engagement and brand growth.

• Managing Director, 72andSunny (January 2017 - August 2018)

  • Oversaw operations and creative excellence at this advertising agency, managing a team of 450 and working with clients like Adidas and Google.

• Various Roles at Nike (2009 - 2015)

  • Held multiple positions including Senior Global Brand Director for Nike+ Member Services. She was instrumental in developing marketing strategies for the Nike+ platform, which serves millions of athletes globally.

Education

• Bachelor of Arts in Journalism
  • University of North Carolina at Chapel Hill, where she was a Morehead Scholar and a member of Phi Beta Kappa.

Campbell's career reflects her expertise in brand innovation and marketing strategy, making her a prominent figure in the retail industry. Her leadership at Kate Spade continues to shape the brand's identity in a competitive market.123