Jenny Burgess

Jenny Burgess is an experienced marketing professional currently serving as the Vice President of Growth Marketing at FlowPlay, a position she has held since September 2013.1 With over 20 years of growth marketing experience, including 10 years at early-stage companies, Burgess has established herself as a leader in the field.1

Career Highlights

FlowPlay: At FlowPlay, Burgess is responsible for desktop and mobile marketing, primarily focusing on customer acquisition, retention, and sales growth.1 The company creates virtual worlds in categories such as social casino, fantasy sports, and games entertainment across various platforms including web, Facebook, Android, and iOS.1

Previous Roles: Before joining FlowPlay, Jenny Burgess held several notable positions:

• VP Marketing at Fanzo (November 2012 - May 2013)1
• Director of Marketing at Livemocha (July 2009 - October 2011)1
• Director of Customer Acquisition at Smilebox (2006 - July 2009)1
• Director of Customer Acquisition at RealArcade, RealNetworks (2002 - 2006)1

Achievements and Expertise

Throughout her career, Burgess has demonstrated a strong track record in:

• Building and managing marketing teams
• Developing customer acquisition and retention strategies
• Implementing data-driven marketing campaigns
• Driving significant revenue growth
• Managing substantial marketing budgets

For instance, at Livemocha, she managed a 6-member team and drove over 200% revenue growth while improving marketing spend efficiency.1 At Smilebox, she built a customer acquisition strategy that attracted 13 million members and over 200,000 subscribers.1

Education

Jenny Burgess received her education from Northwestern University's Kellogg School of Management1, which likely contributed to her strong foundation in marketing and business strategy.

Jenny Burgess's extensive experience and proven track record in growth marketing, particularly in the gaming and technology sectors, make her a valuable asset to FlowPlay's leadership team.