Jenniffer Gearheart - Tang

Jenniffer Gearheart-Tang is the Co-Founder and CEO of Makeke, a shopping app designed to support local independent retailers by merging the engaging aspects of social media with e-commerce. Launched in November 2023, Makeke combines elements from platforms like Etsy and TikTok to create a unique shopping experience that emphasizes community and sustainability.

Professional Background

Jenniffer has over 26 years of international experience in corporate innovation, recruitment, and marketing. Her extensive career includes leadership roles at various organizations, such as CIONET UK and Shell, before she co-founded Makeke.4 At Makeke, she aims to revitalize local economies by encouraging consumers to shop locally through an engaging platform that features short videos showcasing independent retailers.13

Vision for Makeke

Under Jenniffer's leadership, Makeke promotes a philosophy of "Discover Local, Shop Local," encouraging users to support their communities by purchasing from nearby businesses. The app's design allows shoppers to select specific locations in the UK, enhancing the personal connection between consumers and retailers.12 Jenniffer believes that if more people committed to shopping locally, it could lead to significant positive changes in local economies.1

Impact and Recognition

Jenniffer's innovative approach has garnered attention, positioning Makeke as a beacon for sustainable shopping practices. She has been recognized as a finalist for the Retail Entrepreneur of the Year 2024 at the Great British Entrepreneur Awards, highlighting her influence in transforming the retail landscape.56

In summary, Jenniffer Gearheart-Tang is not only a strategic innovator but also a passionate advocate for local businesses, striving to create a more sustainable and community-focused shopping experience through Makeke.