Florida State University - College of Business

Florida Atlantic University

Director of Digital Marketing at Life Extension

•	Lead all digital marketing, user experience, and eCommerce programs for LifeExtension.com and Life Extension Amazon Vendor and Seller Central.

•	Manage and inspire team of 15 including digital channel experts, project managers, UI/UX developers, designers, and agencies

•	Responsible for a $40MM+ budget used to create demand for Life Extension Vitamins & Supplements currently returning 20% YoY growth.

•	Lead the complete redesign, content development, and ecommerce cart design delivering over 15% growth YoY.

•	Play a key role in the Life Extension customer journey, acquisition, retention, personalization, and experimentation and testing initiatives.

•	On-board multiple MarTech tools to enhance the customer experience including Google Analytics, AB Tasty Testing Tool, User Testing, and Attentive Text Messaging.

•	Excellent leadership and managerial style with operational acumen combined with execution of fiscally responsible growth.

•	Partner with the analytics team to continuously measure and optimize key metrics including Customer Acquisition Cost, Customer Lifetime Value and Return on ad spend and advise on how to accurately attribute revenue to each marketing channel.

Life Extension

Director of Digital Marketing

•	Owned digital media results across top channels while reaching ROI and retention goals contributing to YOY growth of 18%.

•	Managed and mentored a growing team of digital marketers to develop best in class cross channel marketing campaigns.

•	Managed and optimized a budget and media mix of over $70MM including paid search, display, video, OTT, content, affiliates, and social media.

•	Directed strategic digital marketing plans to achieve acquisition and retention objectives such as lowering subscriber acquisition cost for B2C and B2B.

•	Ensured the growth of digital marketing as technologies evolved to attract and expand the ADT customer base and developed action plans and roadmaps for implementation.

•	Guided the UX development of all direct response websites based on insights gained from key customer segments and visitor behavior.

Senior Manager, Digital Marketing

•	Developed and executed comprehensive marketing plans and programs, both short and long term for all lines of business to support sales and revenue goals of the organization.

•	Managed a team of digital marketers, agencies and dealers to create winning online media campaigns to market ADT’s value propositions and promotional offers.  

•	Guided the UX development of all direct response websites based on insights gained from key customer segments and visitor behavior.

•	Lead media planning and contract negotiations for major vendors and software and services.

Digital Marketing Manager

•	Responsible for $36 MM budget, goals, and schedule of all paid search and social initiatives.

•	Managed a team of specialists internally and successfully improved customer ROI by 35% through campaign and landing page optimizations. 

•	Directed SEM/PPC programs through design and management including: campaign structure, keyword research, keyword bidding, ad copy writing, A/B testing, & landing page optimization.

•	Evaluated keywords, market behavior, trends and competitors to identify opportunities.

Education Dynamics

Search Engine Marketing Manager

•	Developed and implemented winning strategies for search engine marketing including paid search campaigns and SEO enhancements.

•	Increased Affiliate Program sales by 30% by developing creative promotions and establishing relationships with super affiliates to lower payouts and increase conversion.

•	Reported on key website performance metrics including growth, repeat visits, product performance, and search engine statistics and recommended strategic improvements. 

•	Managed partners and cross-functional relationships to expand and sustain key strategies.

Spalook.com/Sandow Media

Internet Marketing Manager

•	Compiled and analyzed strategic data to monitor brand health and worked with internal departments to develop and implement necessary activities for the brand to achieve financial goals.

•	Designed variations of the sales funnel process, reported on results, and recommended enhancements on how to change conversion persuasion architecture.

•	Successfully planned, managed, and coordinated the execution of online marketing campaigns including creative development, leading to the achievement of subscription sales and profit goals. 

•	Developed and managed innovative marketing promotional strategies, product content, and site element arrangement and categorization.

eDiets.com

Senior Product Marketing Manager

•	Executed winning online marketing campaigns on all levels including media buying, creative development, brand strategy, and data analysis.

•	Managed, purchased, and optimized over $15 million annually in online advertising spend while maintaining overall positive ROI.

•	Implemented test marketing strategies by recommending variations to creative and sales funnel to increase lead generation. 

•	Completed and presented advanced excel pivot table reporting on online performance to team members and executive level management

Senior Manager, Media Planning

•	Directed the product strategy and marketing communications of all aspects of the online loyalty program.

•	Developed communication plans and proposals geared to media buyers for loyalty program, direct e-mail campaigns, and other paid membership programs.

•	Increased loyalty membership and participation by 45% as a result of innovative marketing initiatives and analysis of test results.

CBS SportsLine

Marketing Manager, Loyalty Programs

* Responsible for the product development, documentation, and marketing strategy to disperse travel content throughout the Internet.

* Established, maintained, and managed relationships with affiliate partners to sell product features.

* Analyzed and reported on statistics to efficiently measure the results of traffic origination as a result of marketing efforts and brand awareness.

Jennifer Streiner