Loyola Marymount University

Gonzaga In Florence

Director of Marketing at Yahoo

Teads

VP of Content Marketing

I owned the brand narrative and social presence, directly managing impactful brand and solution marketing initiatives. My leadership played a pivotal role in successfully launching marketing programs that generated an impressive $200M in ad revenue.

As an industry expert, I stayed at the forefront of new ad formats, embracing the transformative role they played in the marketing landscape. Through a robust global content roadmap, I reinforced branding messaging, highlighted key differentiators, launched new products and programs, showcasing thought leadership, compelling research, and new product launches.

Snap Inc.

Marketing Director- Global Business Marketing Solutions

As a dynamic and results-oriented Director of Marketing, I spearheaded transformative marketing programs, branding, and rebrands that led to a 120% increase in brand awareness. My adaptability and flexibility allowed me to navigate evolving industry landscapes and capitalize on emerging trends. 

I drove awareness, lead gen, and loyalty for marketing solutions in Video, CTV, Commerce, Native Ads, Innovation (AR/VR/XR), Branded Content, and Sponsorships, positioning Yahoo as an industry trailblazer. I was instrumental in conceptualizing and managing integrated social marketing programs, digital campaigns, and sponsorships, which contributed significantly to an outstanding $90M in ad revenue.

In addition, I was instrumental to the rebrand, positioning, and awareness efforts for Oath, Verizon Media, Ad Platform, DSP, RYOT Studio, Yahoo Creative Studio, and Yahoo.

Yahoo

Director of Marketing

Sr. Marketing Manager

•Owned Polyvore'S B2B brand positioning and marketing, including vertical messaging, insights, and collateral. 
• Yahoo 2016 Excellence Award (Top 10% of the company)
• Helped grow the Polyvore business from 75 retailers to 1500+ leading to an acquisition by Yahoo in 2015.

Tumblr

Marketing Manager- Polyvore

Owned brand positioning and marketing initiatives, including vertical messaging, GTM, case studies and insights. Proven expertise in product marketing, from positioning to successful product launches, sales enablement, and lead generation. Recognized for establishing and optimizing effective email and lead programs at Tumblr and Polyvore, contributing to $450K in revenue and a remarkable 48% increase in won business.

Sr. Marketing Manager- Tumblr

Retail partnership and marketing expert at Square, who drove significant growth with major electronics retailers including Apple, Best Buy, Target, Wal-Mart, Sam's Club, Amazon, Verizon, AT&T, and T-Mobile. Demonstrated expertise in strategic planning, integrated marketing, and successful product launches leading to an IPO.

Square

Retail Marketing Partnerships Lead

Innovative brand owner at BUXOM Cosmetics, driving standout results through exclusive partnerships with Sephora and Sephora Inside JCPenney. Orchestrated successful national marketing campaigns, events, and influential activations at SXSW and Fashion Week. Managed visual merchandising strategies across 350 Sephora stores in the US & Canada, elevating brand awareness and achieving significant growth.

Bare Escentuals

Senior Manager, Marketing (Sephora)

Marketing/ Merchandising Manager

•  Account Management of Hewlett Packard Personal Systems Group 
• Owned client projects and facilitating communication to the internal team 
• Engaged in creative strategy for new campaigns and initiatives

Jennifer Skyler