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Jennifer Siedjak
Head of UX Research at Tapestry (COACH | Kate Spade | Stuart Weitzman)
Jennifer Siedjak is the Director of UX Research at Tapestry, a role she has held since her promotion in December 2021. With a background in cognitive psychology, she transitioned into user experience (UX) research, where she focuses on understanding user needs and enhancing product design through research methodologies.
Professional Background
- Current Position: Director of UX Research, Tapestry
- Previous Experience: Siedjak has extensive experience in designing studies, conducting usability testing (both in-person and remote), and leading workshops and ethnographic research.
Education
- Degree: She holds a degree from Northwestern University, which has contributed to her expertise in cognitive psychology and UX research.
Contributions and Engagements
Siedjak is actively involved in the UX research community, participating in conferences such as UXRConf, where she discusses the importance of integrating hope into UX practices and how to effectively conduct research at scale for large customer bases.123
Her work emphasizes the critical role of user insights in shaping product strategies and improving user experiences, showcasing her commitment to fostering a deeper understanding of users within the industry.45
