Central Michigan University

Synchrony

VP, Consumer Bank Social Media & Programmatic Marketing Leader 

VP, Consumer Bank Social Media Marketing Leader 

•	Customer Experience, VOC campaigns 
•	Internal Communications 
•	Social Media

AVP, Consumer Bank Marketing Communications and Customer Experience

Cardholder Marketing
•	Direct Mail 
•	Email 
•	Promotional Campaigns

Marketing Manager, CareCredit

Smile Brands Group Inc. is the largest provider of support services to general and multi-specialty dental groups in the United States based on number of dental offices.

• Developed and implemented strategic marketing campaigns to support over 350 dental offices
• Managed outside agencies on PR, creative development, and production
• Acted as the marketing consultant to Directors of District Operations for local marketing initiatives
• Developed programs to support acquisition, retention, office openings, and office closures

Smile Brands Inc.

Marketing Manager

Experian Consumer Services is the consumer division of Experian and includes freecreditscore.com, freecreditreport.com, ProtectMyID, and Experian.com. 

• Developed website strategies to enhance user experience and increase persistency
• Conducted quarterly competitive analyses to identify opportunities and trends
• Partnered with SEO, Social, Email, and Content to drive traffic to websites and increase conversion
• Executed content marketing initiatives via launching blogs and updating websites

Experian Consumer Services

Online Marketing Specialist

Clients: Toyota, Juice it Up, Monster Europe, Maxxis Tires, and Hawk Performance Group 

• Planned and executed advertising tactics including: print, broadcast, and local store marketing programs
• Developed brand strategy for new product launch
• Acted as the main point of contact for clients, vendors, and production studios

Blue C Advertising

Account Executive, Advertising

Integrated Marketing Services is the marketing division of Advantage Sales and Marketing, the largest Sales and Marketing Agency in North America

Clients: Bacardi USA, Johnsonville, Schwan's Consumer Brands
Customers: Kroger, SUPERVALU

• Developed and executed effective shopper marketing programs 
• Directly managed program execution, budgets, tracking, and post-promotional reporting
• Collaborated with sales force to drive incremental display support and increased sales 
• Maintained close relationships with clients to identify objectives, opportunities, and program tactics
• Managed creative and production teams to ensure all client and partner expectations were exceeded

IN Marketing Services

Account Executive, Shopper Marketing

USMP is a full-service marketing and promotions agency that creates and executes live brand experiences using event marketing and retail programs. 

Clients: State Farm, Sam's Club

• Successfully developed and managed over 100 high profile promotional events nationwide 
• Managed promotions, timelines and budgets on behalf of the client
• Conducted client reporting and analysis of account
• Managed teams of Field Marketing Managers 
• Communicated with various spirits agencies regarding in-store demos

USMP, part of The Marketing Arm

Account Executive, Experiential Marketing

Logistix was a global marketing services and product development agency that specialized in consumer and retail segments. Products included plush, plastic toys, and licensed products. 

Clients: Crayola, Kohl's Department Store 

• Managed product approvals via communicating with licensors and publishers
• Developed and implemented weekly status reports to keep all departments on task
• Played a key role in product development process from concept to placement
• Conducted research to identify toy marketing trends for key business opportunities

Jennifer Day Schmid