Suggestions
Jennifer Saxton
Founder & CEO at Tot Squad, advisor, and board member
Jennifer Saxton is the Founder and Chief Executive Officer of Tot Squad, a company designed to support new parents by connecting them with experts in various childcare topics. She began her entrepreneurial journey while studying at Northwestern University's Kellogg School of Management, where she developed the initial concept for Tot Squad, winning the school's annual startup competition in 2010. Initially, the business focused on cleaning baby strollers and car seats, but Saxton pivoted to create a broader service that addresses the diverse needs of parents, especially during the COVID-19 pandemic.13
Saxton's background includes a Bachelor’s degree in Math from Duke University and an MBA from Kellogg. Before founding Tot Squad, she worked in management consulting and strategy, which provided her with valuable skills for running a startup. Her experiences as a mother inspired her to expand Tot Squad into a marketplace that connects parents with certified experts on topics ranging from nutrition to sleep training, all accessible for a nominal fee.124
Under her leadership, Tot Squad has partnered with major retailers like Walmart and Amazon, enhancing its visibility and service offerings. Saxton's mission is to normalize seeking help among parents and to democratize access to parenting resources, making it easier for families to find the support they need.134
Highlights
