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Jennifer Raezer
Founder, Approach Guides | Content optimization platform for travel brands
Jennifer Raezer is the founder of Approach Guides, a leading content optimization and co-branding platform in the travel industry. The platform enhances content experiences for top travel brands like cruise lines, tour operators, hotels, airlines, travel agencies, consortia, and DMOs to improve impact, loyalty, and conversion.
Jennifer's specialties include machine learning/artificial intelligence, marketing and content strategy, destination marketing, guest experience/user experience, global marketing and public relations, business development and partnerships, product development, and global ecommerce.
She holds a Bachelor of Science in Marketing from the University of Maryland and a Certificate in Italian Language from Wellesley College.
Previously, Jennifer has held key positions such as Founder & CMO at Approach Guides, Director of Global Marketing & Communications at Borderfree, Head of US Marketing at TheFork (formerly Bookatable), Director of Regional Marketing at United Way Worldwide, and Manager of Marketing & Communications at LivePerson, Inc.
