National Registry of Emergency Medical Technicians

Emory University on Coursera

University of Illinois at Urbana-Champaign on Coursera

Tulane University

University of Minnesota-Twin Cities

I grow healthcare businesses. And I host the Leading with Health podcast.

Fairfax, Vermont

Healthcare company growth expert - I’ve helped companies increase campaign revenues by 324%, cut marketing spend 85%, and develop sales pipelines with a full 30% coming from website traffic alone.My clients include medical device and healthcare technology companies, healthcare conferences, providers and medical non-profit organizations.- Speaker at 2017, 2018 Health Information Technology Marketing & PR Conference- Speaker at 2018 Orthopedic Value-Based Care Conference- Featured instructor for HomeCEU Connection, 2017

Michelle Marketing Strategies

President

I host and produce Leading with Health, a podcast where women dive into societal change through the lens of healthcare.MPH Online ranks Leading with Health in the Top 30 Best Public Health Podcasts.Learn more here: <a href="https://michellemarketingstrategies.com/leading-with-health-podcast/">https://michellemarketingstrategies.com/leading-with-health-podcast/</a>

Leading with Health

Host and Producer

Managed lead generation, email marketing and marketing automation at web design and marketing agency. Worked with executive team to create in-house lead generation campaigns and strategy.

Pinnacle Creative Studio

Director of Lead Generation and Marketing Automation

In charge of developing and executing marketing strategy for healthcare technology company. Developed integrated lead generation (inbound & outbound) and public relations strategy. Reviewed  marketing analytics, tracked key performance indicators and monitored earned and paid media. Developed trade show management process, set brand guidelines. Designed and launched responsive Wordpress website, wrote extensive variety of marketing materials and designed infographics. Scripted, animated and edited videos. (This position was originally titled“Coordinator,” which was not reflective of the role and was later changed.)•	Added $1.1 million to prospect funnel (2015 to Q1 2016).•	Saved company $108,000 by handling public relations and web development in-house.•	Doubled average monthly demo requests using conversion optimization techniques.•	Generated 2-3x expected sign-ups for webinar series.•	Increased Google Adwords click-through rate (CTR) by 17% and 104% on two re-designed campaigns.•	Launched responsive Wordpress website ahead of schedule and within budget. Customized using HTML and CSS. •	SEO strategy resulted in web pages ranking at top of Google for key search terms within 6 weeks of posting.•	Successfully transitioned inbound marketing campaigns from Hubspot to Marketo within narrow timeframe. Integrated with Salesforce.•	Scripted, edited and produced videos using GoAnimate, Videoscribe, Audacity and Camtasia.•	Wrote and designed case studies, reports, landing pages, infographics, website and email campaigns.

OpenTempo

Director of Marketing

Provided marketing consulting for solo practices in the health and wellness fields. Researched target market, developed inside sales strategy. Designed brand image, set budget and developed pricing packages. •	Landed new clients using cold calls and trade shows.•	Defined client marketing strategy and target demographics, set up websites and provided instruction in blogging, website maintenance and social media.

Jennifer Michelle Communications

Marketing Consultant

Launched and managed operations for athletic wear company. Conducted focus groups, researched pattern makers and production facilities, sourced materials. Designed products, set pricing structure, managed budget, profit/loss statements, bookkeeping and sales tax filing. Maintained website and social media, created inbound marketing strategies. Packed and shipped orders, provided customer support. Managed logistics and sales at national trade shows. •	Created marketing and communications strategy for wholesale athletic apparel and B2C e-commerce site.•	Exceeded dollar goal for advance orders, allowing business to go into first round of production.•	Gained over 1000 subscribers to e-class targeted to key buyer persona.•	Used content marketing strategy to generate leads from blogs, newsletters, Facebook and Twitter.

PoleSkivvies

Managed annual report process for non-profit specializing in hospital neonatal intensive care units. Created replicable process. Wrote SAS code to analyze data and output tables and graphs. Managed production timeline and assisted members in interpreting report data.•	Documented and codified production process to ensure key steps were not overlooked and precise timing was maintained.

Vermont Oxford Network

Reporting Specialist

Online apparel sales beginning with retailing a variety of brands and culminating in our own line, featuring unique takes on the classics.

ALLC

Owner

Monitored results for pilot health project designed to improve hospital management. Reviewed data collection methods, developed strategy for retroactively collecting baseline data. Personally tallied data from multiple hospitals and clinics. Reported findings to USAID on quarterly basis. Presented workshops to hospital staff. •	Project management resulted in collection and analysis of data from 16 pilot health projects.•	Supervised monitoring and evaluation component of work of staff members and technical consultants.

Jennifer Michelle, MPH