University of Illinois at Urbana-Champaign

Belmont, California

Betcade is the first dedicated app store for real money gaming on Android• Drove developer and operator adoption of the Betcade app store with multi channel strategy including content marketing, direct marketing, events, customized app store promotional programs, videos and developer and operator support site including content, tools, and documentation• Led consumer launch strategy including user acquisition, performance campaigns, public relations, and ad creative development for mobile, online, TV, and out of home

Betcade

VP of Marketing

Fuse Powered Inc.

Senior Director of Marketing

Gamblit Gaming, LLC

Marketing And Public Relations

- Led company rebranding including consumer website redesigns, and website and corporate logos, corporate site, and later corporate name change• Led marketing initiatives around the acquisition of shelter site Lonny Magazine including evaluation, announcement, messaging, and integration• Managed consumer marketing team including audience acquisition, promotions and brand partnerships, and social media strategy and execution for two top-ten consumer websites• Developed custom content and media programs for entertainment, fashion, beauty and shelter clients• Developed components to begin direct media sales efforts including initial ad product offering, corporate site, media kit, core sales pitch, sales materials, and custom content execution process.• Started up public relations program in support of both b-to-b and b-to-c efforts, resulting in press meetings, online and broadcast placements

Livingly Media (formerly Zimbio)

vp of marketing

- Developed site and network-wide social rich media, display and blogger outreach products • Developed media strategies and custom programs for Consumer Technology, CPG, Entertainment and Gaming advertisers• Managed blogger outreach and custom client programs• Developed, produced and released Technorati’s annual State of the Blogosphere research study evolved to include industry trends, blogger behaviors and social media recommendations for brands• Evolved company brand positioning and contributed to new site features and redesigns• Conducted day to day press and speaker outreach achieving placements including USA Today, Washington Post and TechCrunch

Technorati

- Developed positioning and executed marketing launch of entertainment and living channels • Developed media sales materials• Managed the public relations efforts of two agencies including channel and product launches, funding announcement• Managed company presence at industry events

Glam Media

- Developed in-game advertising programs for automotive, apparel, and beverage brands for retail packaged and online free-to-play games• Developed and ran research programs including large scale thought leadership study on gamer attitudes and cognitive responses to in-game advertising• Launched ongoing regional client summit series: assembled advisory boards, conceived and created content, and produced events• Developed new corporate identity, messaging platform, and company collateral including investor presentations, media kit and website• Ran public relations program targeted to advertising and business press achieving placements including USA Today and Advertising Age• Built and managed marketing, sales development, and account management team

Double Fusion

Senior Director Of Marketing

- Developed media programs covering pre launch, launch, and post launch marketing plans for game and entertainment clients• Built and managed a promotions team and product structure to develop and execute custom media programs• Built and managed a marketing and sales development team supporting a $41 million revenue sales team across consumer, games, and entertainment vertical markets with media strategy, presentations and collateral• Developed and ran an integrated, company wide public relations program achieving placements in top tier media including: USA Today, Wall Street Journal, Business Week, AIM, Vanity Fair and E!• Planned and executed tradeshows and industry events including 300+ editorial presence at E3 • Developed company and product messaging platforms and corporate site• Ran trade marketing program including advertising and sponsorships• Collaborated on launches and promotion of new on and offline media products to audiences and clients

IGN Entertainment

Director of Marketing

- Achieved record attendance to the 2004 and 2003 Game DevelopersConferences, and doubled entries to Independent Games Festival• Directed public relations campaigns to increase quality and quantity of press coverage for group products over 4 year period• Developed marketing plan for integrated sales strategy• Successfully defined product positioning and strategy, developed and executed marketing, advertising and public relations plans and messaging, and managed budget to achieve product goals• Developed and executed marketing plans for GameExecutive conference and the successful launch of an interactive television conference series• Conducted custom research and direct research with industry representatives to define positioning and sell group products• Initiated annual salary survey feature for Game Developer magazine and <a href="http://Gamasutra.com">Gamasutra.com</a>, increasing ad sales

Jennifer McLean