Jennifer Lim Lund

Jennifer Lim Lund is the Chief Marketing Officer at XtraMile, a position that leverages her extensive experience in B2B tech marketing.1 With a career spanning over two decades, she has worked across various geographical regions including the United States, Europe, and Asia.1 Her expertise encompasses a wide range of company sizes and growth stages within the tech industry.1

Professional Background

Jennifer's professional journey reflects a deep understanding of marketing strategies and leadership in the tech sector. She frequently shares insights on various aspects of business and marketing:

Marketing Strategy:: She emphasizes the importance of collaborative efforts in defining a company's unique selling proposition, advocating for a team-based approach rather than relying solely on individual perspectives.6

Leadership Philosophy:: Jennifer values committed teams and recognizes the role of leadership in fostering loyalty during challenging times.5 She also promotes the concept of "productive playfulness" as a key driver for workplace innovation.3

Business Approach:: In a business landscape often focused on doing more, Jennifer proposes an alternative viewpoint, suggesting that sometimes doing less can be more effective for growth.2

Personal Insights

Jennifer's posts on LinkedIn reveal a person who draws from personal experiences to illustrate business principles. For instance, she shared a story about working in her family's restaurant at age 19, using this anecdote to discuss broader business concepts.4

As the Chief Marketing Officer at XtraMile, Jennifer Lim Lund continues to contribute to the field of B2B tech marketing, sharing her expertise and insights through her professional network on LinkedIn.