Jennifer Lauroesch

Jennifer Lauroesch is the Marketing Director for Hair Color at Zotos Professional, a division of Henkel.14 She is a highly accomplished professional in the beauty industry, with a strong background in brand management and marketing, particularly in the skincare and haircare sectors.

Professional Experience

Jennifer currently holds a leadership position at Henkel, where she plays a crucial role in the company's hair color division. Her responsibilities include:

• Overseeing marketing strategies for hair color products
• Launching new products, such as the Better Natured® line at Sally Beauty1
• Conducting market research and analyzing consumer trends

Achievements and Initiatives

Under Jennifer's leadership, Better Natured® has made significant strides in the beauty industry:

• The brand was chosen as a haircare finalist in ConsiderBeyond's 2023 Conscious Brand Awards3
• Better Natured® launched National Hair Color Day, highlighting the positive impact of hair coloring on mood and confidence1
• The brand focuses on creating products with naturally-derived ingredients without sacrificing performance1

Industry Reputation

Jennifer is highly regarded in the beauty industry for her expertise and work ethic. She is known for:

• Being one of the hardest working women in the beauty industry2
• Her ability to transition smoothly between different positions2
• Her experience in various aspects of beauty marketing and brand management

Jennifer Lauroesch's LinkedIn profile can be found under the username "jenniferlauroesch", where she shares updates about her work and industry insights.3