Jennifer Lam

Jennifer Lam is an experienced marketing professional currently serving as the Senior Director of Marketing at The Shed, a cultural center in New York City.14 Here's a comprehensive overview of her background and career:

Professional Experience

Jennifer Lam has an extensive career in marketing and communications, primarily focused on arts and cultural organizations in New York City.1 Her current and past roles include:

• Senior Director of Marketing at The Shed (current position)4
• Marketing Director at The Shed12
• Director of Marketing and Communications at Theatre for a New Audience1
• Director of Marketing and Communications at Classic Stage Company1
• Assistant Director of Marketing at 92nd Street Y1
• Senior Press Representative at The New York Public Library1
• Publicity Assistant at Brooklyn Academy of Music (early career position)1

Throughout her career, Jennifer has been responsible for leading integrated marketing efforts, managing promotional campaigns, and developing strategic partnerships to drive awareness, increase patron loyalty, and meet revenue goals.1

Education

Jennifer Lam's educational background includes:

• Master of Arts (M.A.) in English Literature from UCL1
• Bachelor of Science (B.Sc.) from New York University, majoring in Communications Studies with a minor in Dramatic Literature1

Skills and Expertise

In her various roles, Jennifer has demonstrated skills in:

• Cross-platform ideation and content creation1
• Strategic marketing initiatives for arts and cultural organizations
• Audience engagement and development
• Promotional campaign management
• Partnership development

Current Role at The Shed

At The Shed, Jennifer Lam plays a crucial role in the Marketing and Communications team. This team is responsible for:

• Crafting and executing strategic initiatives to promote the institution's innovative programming and diverse artistic offerings3
• Building strong relationships with audiences through engaging content and effective messaging3
• Developing targeted campaigns across various channels3
• Enhancing The Shed's digital presence3
• Fostering community engagement and accessibility3
• Upholding the institution's commitment to equity and creativity3

Jennifer Lam's LinkedIn profile can be found at linkedin.com/in/jenniferlamnyc, where she likely shares more details about her professional experiences and accomplishments.5