Ithaca College

VP, Marketing

Skills: Presentations · Quantitative Research · Communication

HoldOn Bags

VP of Marketing

barre3

Sr. Director of Marketing 

Director of Marketing, Engagement & Retention 

Director of Marketing, Growth 

Senior Digital Marketing Manager

Digital Marketing Lead

E-Commerce
-Plan, coordinate and execute all product launches that schedule with 8 catalog cycles per year to ensure a smooth roll out for a website with over $14 million in annual revenue
-Work cross-functionally with brand directors, merchandising, designers, photography, and the warehouse team to coordinate all aspects of new product launches, catalog cycle launches, email planning and promotional campaigns
-Develop strategies with designers/IT to improve site functionality & email experience
-Write marketing copy for all email content, social media channels, and graphics 
-Perform mid-cycle reports and in-depth quarterly reports 

Email 
-Work cross-functionally with merchandising, designers, IT, and warehouse teams to coordinate all aspects emails and campaigns
-Concept, develop, plan and execute an average of 3 email sends per week (150+ emails annually)
-perform weekly in-depth analysis of email campaigns
-perform A/B testing 
-Develop concepts, lead aesthetics and style photography to be used in email campaigns and across all SoMe channels
-Plan and coordinate all all aspects of email promotions (special offers, promo codes, sales)

Social Media 
-Concept, develop and lead multimedia marketing campaigns across all channels including interactive social media campaigns that communicate the voice of the brand while genuinely engaging with customers
-Plan, manage and track social ads
-Coordinating online events, contests, sponsored giveaways 
-Contributor to company blog
-Presenter and teacher for product review videos and tutorials 

Advertising
-Responsible for overseeing, planning and strategizing both print and online media campaigns
-Coordinate web banner advertising and tracking revenue
-Collaborates with PPC manager on producing engaging and effective campaigns for PPC, SEO, SEM and retargeting
-Coordinate print ads and press releases for industry print publications while serving as the point of contact for all press-related inquiries

Crafts Americana

Marketing Director, Knit Picks

-Development of all media content including producing, editing and uploading all media related deliverables (semi-monthly podcast and continuous video content)
-Developed, produced and edited 100+ videos annually including tutorials, in-depth craft classes and product reviews
-Work closely with marketing to create interactive media plans to be used for social media campaigns and email content 
-Write copy for web, catalog, marketing materials and books
-Contributor to company blog
-Lead, research and prototype new product development 
-Perform quarterly reporting with a focus on all media-related content activity

Multimedia Director, Knit Picks

-Develop, produce and animate 3-minute advertisements (for DVD, Email and Web) for worldwide clients 
-Work directly alongside project managers and clients under extremely tight deadlines while maintaining the client's brand identity and image through the complete design process
-Create custom illustrations for animations using Illustrator and Photoshop

AngelVision Technologies

Flash Developer

-Review and manage inventory, purchase orders, shipping, receiving, and sales 
-Research and development for the creation of Dublin Bay’s yarn line, Solstice Yarns
-Created brand identity, logo, packaging, pattern layout design and marketing materials for Solstice yarns
-Plan, create and execute email content and campaigns
-Design web banner ads, manage online advertising
-Manage and update e-commerce platform, write web copy

Dublin Bay Knitting Co.

Store Manager

-Liaison between artists and potential buyers
-Facilitated sales and shipping of artwork, globally
-Managed marketing efforts for gallery shows including press releases and inquiries
-Event coordination of gallery openings
-Preparation, handling and storing of all in-house artwork
-Installation of exhibition artwork for gallery openings
-Coordinate with local businesses and charities for cross-promotional campaigns

Jennifer Konopinski