Jennifer Kolar Purcell

Jennifer Kolar Purcell is a seasoned financial executive currently serving as the Chief Financial Officer (CFO) at Lumi, a company focused on packaging sourcing and management for direct-to-consumer (DTC) brands. She has played a significant role in the company's financial strategy and operations.

In addition to her role at Lumi, Jennifer co-founded Oratio Investors, where she held the position of President. She transitioned from her role at Lumi in 2020 to become the President and CFO at Avaline, a company that specializes in wine production and distribution.13

Her extensive background in finance includes various leadership positions, showcasing her expertise in financial insight and business strategy, which have been instrumental in her previous roles.2