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Jennifer Kim
Executive Strategy Director | Partner @ 21CB
Jennifer Kim is a seasoned executive and brand strategy leader currently serving as the Executive Strategy Director and Partner at TwentyFirstCenturyBrand (21CB), a purposeful growth consultancy based in San Francisco and London.
Background and Experience
Jennifer Kim has over 20 years of experience in the advertising and brand strategy industry. Here are some key points from her career:
- She has worked with a diverse range of clients across various industries, including tech, consumer goods, retail, travel, automotive, beauty, fintech, and healthcare. Notable clients include Google, Netflix, Starbucks, Walmart, HP, BMW, Columbia Sportswear, and Blue Shield of California.145
- Before joining 21CB, she held roles such as Executive Director of Strategy at Butler, Shine, Stern & Partners, Planning Director at Kirshenbaum Bond Senecal + Partners, and Senior Planner at GSD&M. She also worked as a Brand Planner at Arnold Worldwide and as an Assistant Account Executive at Earle Palmer Brown and Arnold Worldwide.125
- At 21CB, she has led brand strategy projects for clients like Walmart, HBO Max, Brex, and Kajabi, among others. She transitioned from an Associate Partner (Contract) to Executive Strategy Director and Partner in September 2022.12
Role at TwentyFirstCenturyBrand
As an Executive Strategy Director and Partner at 21CB, Jennifer Kim is involved in several key areas:
- She leads teams and works directly with clients to develop and implement brand strategies.
- She is part of the leadership team that helps run the US office of 21CB.
- Her role includes spending time with clients, growing the business, and contributing to the company's culture and strategic direction.25
Approach and Values
Jennifer Kim is known for her approach that combines creativity, rigor, and a deep sense of humanity. She emphasizes the importance of building diverse teams, strategic excellence, and supporting working parents. Her work is guided by the principles of "ambush with humanity," which involves creating a safe and collaborative environment for clients to discuss their challenges openly.13
Personal Interests
Outside of her professional life, Jennifer Kim enjoys music, cooking, and spending time with her family. She is an East Coast transplant now living in San Francisco and has a humorous take on her children's sensitivity to cold temperatures.45
