Jennifer Keller

Jennifer Morales Keller is a seasoned professional in the field of User Experience (UX) research with extensive experience at AnswerLab, a leading UX research firm.1

Career at AnswerLab

Jennifer has held several key positions at AnswerLab:

SVP of UX Research (January 2022 - present)
VP of UX Research (January 2018 - July 2022)
Director of UX Research - Quant Lead (May 2015 - July 2022)1

In her role as VP of Research, Jennifer is responsible for leading and managing a community of over 80 UX researchers who provide human insights to global brands.4

Professional Experience

Prior to joining AnswerLab, Jennifer's career included positions at:

Erickson Research (Director, June 2012 - April 2015)
Hall & Partners (Research Director, November 2011 - June 2012)
EmSense Corporation (Research Director, March 2010 - November 2011)
C&R Research (Research Director, March 2006 - May 2010)1

Education

Jennifer holds:

Bachelor of Arts in Marketing from the University of Illinois Chicago (1992-1996)
Master of Business Administration, specializing in Marketing and Data Warehousing, from Loyola University Chicago (2000-2003)1

Expertise and Impact

Jennifer is known for her expertise in both quantitative and qualitative research methodologies. She has worked with a wide range of clients, providing insights and recommendations that have enabled companies to better understand their customers and make informed decisions.

At AnswerLab, Jennifer has been instrumental in scaling UX Research and meeting the growing demand for user insights. She has credited communication and community as key factors in the growth of UX research within organizations.3

Jennifer's passion for her work at AnswerLab is evident. She has mentioned that the company provides her with a community of talented experts in UX research, clients who value UX research, and an open environment that allows for continuous learning.2 5