Rider University

Bucks County Community College

Marketing Contractor

San Diego, California, United States

Aquent

Responsible for the development, execution and monitoring of various marketing initiatives that gain consumer mind share, reinforce brand awareness, support sales objectives and increase consumer engagement. Working closely with the marketing director to develop the digital marketing strategic plans and initiatives to increase online visibility, drive demand, increase conversions and generate leads for key focus areas. Day to day responsibilities include the management of social media channels, SMS and email communications, website content including the Jazzercise blog and monitoring analytics to present added value to stakeholders and adjusting strategically when needed based on data driven decision making.

Jazzercise Inc.

Digital Marketing Specialist

Managed Tandem's social media presence to enhance the company’s position with key audiences. Planned the development and execution of a cutting-edge social media strategy and its implementation through Facebook, YouTube, Twitter, LinkedIn, email and other outlets in the diabetes online community to generate interaction and build relationships for maximum brand exposure, managing corporate reputation and generating sales. Planned, developed and wrote content by working closely with all functions of the business to align key messaging around products and to support key initiatives of Tandem's business development strategy across channels.

Tandem Diabetes Care

Social Media and Web Specialist

Generated and aggregated engaging content to build authority and demonstrate thought leadership within target markets to attract and build relationships with researchers and other lab professionals. Managed an editorial calendar to align content to key strategic marketing initiatives. Developed and executed a complete content marketing strategy to increase online visibility, drive demand, generate leads and increase conversions for key focus areas of the product portfolio. Used content to enhance the user experience, increase web traffic, grow audience size and drive social media participation resulting in higher online sales, revenue, profitability, increased customer support, retention and brand loyalty. Content included search engine optimized web page copy, blog posts, articles, white papers, social media posts including text and annotated images, photo descriptions, social bookmarking, YouTube video transcripts and Slideshare presentations. Developed corporate social media strategy, policies, governance and increased reach across global networks in multiple regions. Drove demand generation efforts that increased pull through from social media to support funnel optimization and increase conversions. Monitored social media and posted content to facilitate engagement via innovative, educational and fresh content. Collaborated with other departments cross-functionally to align strategies and develop content for maximizing all online customer touch points to generate multipurpose content that also complied with broader company branding guidelines. Monitored social media analytics. Made deep dives into engagement data and social CRM to uncover correlations that added value for stakeholders. Developed and maintained corporate social media dashboard to track engagement, content pull through, traffic, leads and conversions across multiple data sources for monitoring the effectiveness of the content distribution and engagement strategy, goals and objectives.

Jennifer Hornstein