Jennifer Heslin

Using commerce to educate, engage, inspire and support audiences, artists and creative communities.

Jennifer Heslin is an experienced creative leader with a track record of 20 years in developing successful businesses that foster engagement and learning for visitors while generating revenue for institutions and artists.

She has significant experience, including a tenure at the Guggenheim Museum during the establishment of the Museo Guggenheim Bilbao and leading strategic plans and transitions at the New Museum and the Whitney Museum in New York City.

Jennifer excels in expanding and managing retail operations, overseeing merchandising, public programming, events, special projects, art installations, performance, and design transitions, along with e-commerce development and technology adaptations.

She values building diverse teams to encourage dialogue and innovative results, aiming to provide patrons with engaging and profound experiences.

Jennifer's educational background includes studies in Arts Administration at New York University, a BA in Anthropology/Fine Arts from Hunter College, and Fine Art studies at the Rhode Island School of Design.

Her professional roles encompass Director of Retail Operations at the Whitney Museum of American Art, former Director of Retail and Institutional Sales at the New Museum of Contemporary Art, and previous experience as Manager of Trade Sales at the Guggenheim Museum.