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Jennifer Hersom
Director Product Marketing
Professional Background
Jennifer Hersom is an accomplished professional in the field of product marketing, with extensive experience in leading successful marketing strategies in the technology sector. Currently, she holds a prominent position as a Product Marketing leader at Salesforce, where she has dedicated herself to driving product adoption and enhancing customer engagement in the highly competitive realm of sales and customer service platforms. Her career trajectory reflects her adeptness in navigating the rapidly evolving landscape of technology, coupled with a deep understanding of market dynamics and customer needs.
In her current role at Salesforce, Jennifer has significantly contributed to the growth and innovation of the Service Cloud offerings. Her leadership has transformed marketing strategies, ensuring that products align with customer expectations and remain at the forefront of industry demands. Prior to securing her role at Salesforce, she served as the Director of Platform and Technical Marketing at Zendesk, where she honed her skills in technical product communication and strategizing go-to-market campaigns for complex technology solutions.
Education and Achievements
Jennifer's educational background is both impressive and foundational to her career in product marketing. She earned her Master of Business Administration (MBA) from the UCLA Anderson School of Management, a premier institution known for fostering leadership and strategic thinking in its students. Her MBA program equipped her with the analytical tools needed to dissect market trends and develop impactful marketing strategies.
Before pursuing her MBA, Jennifer earned her Bachelor of Science in Global Economics from the University of California, Santa Cruz, where her studies provided her with a robust understanding of economic principles and global market factors that influence business operations. This unique combination of education has been crucial in shaping her approach to product marketing, enabling her to tackle challenges with a holistic outlook.
Career Progression
Jennifer's career has been characterized by progressive roles that reflect her growing expertise in product marketing. Starting as a Marketing and Finance Associate at MaxSP, she demonstrated her capability in managing financial accounting and marketing strategies. This early experience laid the groundwork for her future roles in product marketing, as she learned to intertwine financial analysis with marketing initiatives.
She then transitioned to Guckenheimer as a Financial Analyst, where she further refined her analytical skills, which are crucial in making data-driven decisions in marketing strategies. Thereafter, her journey took her to Arena Solutions as part of the sales operations team, a role that provided her with a comprehensive understanding of sales processes that would later inform her product marketing strategies.
In 2013, Jennifer began her tenure at Salesforce, initially as a Product Marketing Manager for AppExchange, where she concentrated on promoting Salesforce's key offerings to developers and partners. Her dedication and performance led her to a series of advancing roles, eventually becoming the Director of Product Marketing for the Service Cloud. In this capacity, she has been instrumental in strategizing the integration of customer feedback into product development, which is vital for maintaining user satisfaction and product relevance.
Jennifer's experience extends beyond Salesforce, having also worked as a Social Media - Workflow and Training Intern at Autodesk and as a Marketing Consultant at PreludeSys. Each of these experiences contributed to her understanding of the multifaceted nature of marketing in tech environments and equipped her with a diverse skill set to excel in product marketing roles.
Jennifer has demonstrated a commitment to excellence in every role she has undertaken, focusing on building strong teams, launching innovative products, and creating customer-centric marketing approaches that resonate with end-users. Her ability to communicate technical concepts effectively to varied audiences is a hallmark of her career, setting her apart as a leader in the field.
Notable Achievements
Jennifer has been recognized for her contributions to the field of product marketing, particularly through her work at Salesforce where she championed several marketing initiatives that resulted in increased product adoption rates and strengthened customer relationships. Her role in launching new features for Service Cloud has been pivotal, with her strategies often leading to significant milestones in customer satisfaction and retention.
While at Zendesk, she was also acknowledged for her innovative approach to technical marketing, which enhanced the visibility of the technical aspects of their platforms, ultimately driving adoption among more technically inclined customers.
Conclusion
Jennifer Hersom is a driven product marketing professional whose career exemplifies a dedication to excellence and a passion for technology. With her strong educational background, extensive marketing experience, and notable achievements, she continues to influence the landscape of product marketing at Salesforce and beyond. Her trajectory serves as an inspiration to those in the industry, as she leverages her skills to innovate and lead in a fast-paced environment.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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